A few years ago I visited A&E with my DS who had cut his lip open at school club on some equipment. A few weeks later I got a phone all from an accident claims company. I said no accident ended call and thought no more of it.
A few weeks ago I had an accident at work resulting in whiplash and a paramedic call out as I couldn't move and neck injury. Get another call today (same accident claims company and same heavy Indian accident) Again say no accident had and he asks if I'm sure 
Just rung my dad as the penny dropped and he had the same company call him after he snapped ligaments in thumb whilst at ski centre which resulted in A&E trip and an operation.
AIBU to think once is co-incidence but to now wonder if the NHs sells it's data to accident companies for a cut of the claim money?!