As far as I can remember, there was a thread about last years Appeal which contained a couple of posts by recipients who stated that they were NOT able to pick up their parcels, as the parcels had been addressed to their MN nicknames, and they had no proof of ID.
The xmas appeal is done in the spirit of giving - if that means having little but giving some of what you have, or having been blessed with much and wanting to share, then so be it.
I'm currently sitting, eyeing the parcel I have to send out, and I know it contains little of monetary value, but everything in it was gathered, wrapped, and meant for the MN'er in a spirit of love, happiness and the desire to spread those feelings a little wider - cos it's xmas, ya know?
If the appeal makes you feel bad, or makes you compare yourself unfavourably to others, then maybe you should be treating yourself a little more gently, and using your time/energy/money to do good things for yourself first.