I think it is fucking patronising and insulting to talk down to people - to presume that working class, or poorer people will have no idea about anything remotely intelligent, intellectual or academic, etc. You seem to be annoyed with Owen Jones for refusing to talk down to the working classes, to speak to them, or about them, as though they are ignorant, unclassy and thick. And he is a journalist, a highly intelligent one at that; he would be failing in his job if he did not produce well-rounded, well-researched and intelligent copy.
As for you and your classmates not knowing who Bourdieu is (or whatever), well, um, aren't you studying? Aren't you supposed to be expanding your knowledge?! Study is to find out more, and to discover things, facts, ideas and people that you have never heard of. If you are affronted by people talking about figures you haven't heard of, then study is possibly not the best choice for you.
I'd personally rather read an article that stretches me, that maybe makes me have to go and look up a few things (and that's hardly arduous in this day and age), than to be spoken down to. You don't support or challenge anyone by patronising them or keeping them in their comfort zone. Why should Owen Jones pretend not to be highly intelligent, well-educated and knowledgable?! What an absurd thing to be offended by!