Hmm I'm not sure make-up and shaving are the nub of the issue though. As I said, feminism is not about shaving, it's about equality.
Men shave. Men wear make-up. Men titivate and enjoy clothes. We should be working towards equality in these things so that no one is pressured into or expected to do particular things but everyone feels equally free to (within what's reasonable/not harmful to others etc. obviously.)
I would argue that tweaking and primping your body in various ways and caring about your appearance is part of being human for most people - as you would probably agree if either a male or a female colleague of yours didn't wash, clean their clothes, brush their teeth, do their hair etc for a few days.
It's madness to go down the road of saying a woman shouldn't care about her appearance because it's all for men's benefit and therefore not feminist. Firstly, that's bollocks - it's not all for men's benefit as anyone who is into fashion (or indeed lesbian) could tell you.
Secondly, if men are allowed to choose the clothes they like and drag a razor across their skin because that's how they want to look, so should women be.
It's about equality - equality of status, respect and opportunity, equality in law, financially, at work and socially. It's not about being or not being allowed to do thing a, b or c.