Brian, this from www.alifeoverseas.com, a blog for Western missionaries and humanitarian aid workers:
"About six months into our time overseas, I first heard the term “Rice Christians.”
The term is used among the missionary community to describe nationals who make a profession of conversion (inauthentically or without true understanding) in order to get the product (clothing, food, rice) that is being delivered by the Western worker.
It could go a bit like this: uneducated villagers, a little (or a lot) in awe of the white American, are provided with goods they desperately need, entertainment that encourages their kids, and attention by the wealthy Westerner, all of which they gladly accept. And at some point over the course of the event, the Westerners share honestly about their religion and eventually ask for public professions of faith.
And, seriously, what’s an impoverished person, raised in a culture of respect, supposed to do in light of this turn of events? In many ways, isn’t agreeing with the views of the outsider the most polite and most effective response for the national– the path that both provides for their families while still showing respect for their visitors?
Perhaps, perhaps they become Rice Christians for the day.
And maybe we missionaries don’t really give them many other options."
HTH