sara11272 - you asked why people have such strong feelings about OCC. One of the main reasons is that OCC/Samaritan's Purse is a strongly evangelical organisation, but it has not been making that clear in promoting the shoebox campaign to schools.
The majority of children in British schools do not come from evangelical Christian families. I am not sure what proportion of the British population would subscribe to Billy Graham-style evangelism (OCC/Samaritan's Purse is led by Billy Graham's son), but I am pretty sure it is far fewer than those who describe themselves as having no religion (25% at the last census) or as belonging to another religion (Islam, Hinduism, Judaism etc).
Many people, myself included, do not think it is appropriate for young children in British schools to be encouraged to support an organisation with clearly evangelical goals when they (and their families) do not share its beliefs, and when they have not been clearly informed about the evangelical activities which accompany the distribution of the boxes.
And no matter what Brian says, it is not just humanists/atheists who disapprove. There have been many Christians on MN threads who have said they also find OCC unethical, not just for trying to get non-Christian children in the UK to contribute boxes, but also for linking aid with proselytising overseas. All reputable Christian charities (Christian Aid, Cafod etc) make it very, very clear that they never try to push their beliefs to the recipients of aid.
As Brian has admitted above, until now the information provided to schools has been distinctly economical with the truth about OCC's evangelical aims, unlike the material provided to churches and to be found if you look at various OCC/Samaritan's Purse websites, which talk about shoeboxes being 'gospel opportunities' and reaching children for Jesus.
In the past week, Brian has written a leaflet for schools which makes the evangelical angle much clearer, and I have thanked him for that. It goes quite a way towards answering some of my most persistent criticisms of OCC.
However, as far as I can tell, at the moment the leaflet is just sitting on an obscure corner of the OCC website, where you have to go looking for it and register with the site before you can read or download it. So far Brian has not given any indication that OCC is actively informing schools or parents about the existence of the leaflet, even though this year's campaign is already in full swing, so I would guess that its reach this year will be distinctly limited.
I hope that next year OCC will make much more effort to be honest with schools and parents about exactly what OCC is aiming to achieve. If you look at the Samaritan's Purse website, for example, it is clear that targets are based on how many children the organisation can sign up for the 'discipleship programme' and convert to Christianity, rather than on the initial distribution of boxes. following on from the 2013 Operation Christmas Child campaign, Samaritan’s Purse hopes to enroll 1.4 million children from more than 80 countries in The Greatest Journey... It all starts with a shoebox...
If you are an evangelical Christian, that probably strikes you as a good thing, but the majority of parents of children at British primary schools are not, which is why it is not honest or ethical to try to get them to provide the materials to be used to convert children in other countries.
People who don't support Operation Christmas Child are not 'joyless soul suckers' TheInquisitor, they are people who have looked into exactly how OCC operates and choose not to get involved - but if you read the threads, we all offer lots of alternative ways of giving without the ethical issues.
As an atheist, I mainly support non-religious charities all year round rather than doing something specially at Christmas, but some years we have donated toys to our local mayor's appeal for underprivileged children at Christmas, and I would have no qualms at all about my DCs' schools getting involved in something like the Mary's Meals backpack project, which is a charity, founded by two Christians, providing much needed food and school supplies to children in the developing world without trying to convert them to Christianity at the same time. To my mind, that is the most crucial difference.