That's fantastic to read Bimba you have obviously already done a great job of working on his self esteem when he's suffered bulling before, so he's coping really well with this low level bullying now - his "& I should care about your oppinion because" attitude now should deflect their attention nicely:)
My own DD sounds very similar in that she is (underneath her boslshy take no cr** exterior) a very sensitive caring soul & she also has been a magnet for bullies, I do wonder if that's the attraction for these often damaged kids, that somehow they sense the caring soul, but don't know how to interact healthily - even DDs school have commented on that.
I've lost count of the number of problems she has had, both in school & out, some quite serious - but she's never ever lost sight of the fact that its a problem with them - not her & she has stood her ground & not followed the herd just to fit in, even when it's meant being ostracised by the whole group as they weren't as determined to stick by their own morals as she has been & thankfully it's come good in the end & it's done wonders for her confidence.
Along with the book mentioned up thread, we also bought DD THIS both have been a big help to her, along with the pep talks if course.
DD prefers Aldi juices & snacks too - we all do, nothing to do with the price, more the quality - not something she's ever been picked on for though.
& yes I agree it's sad that DCs spout such bigotry so young, but IME it's not always down to their parents, they pick it up from other DCs too, even though their own parents would be horrified, so it could well be something this boy has been picked on for himself & just passes it forward - seen that happen many a time in DDs school - still doesnt make it right of course :(
Sparkle As I've already said in my posts above & highlighted a phrase from another poster too - working hard to rebuild your DCs self esteem if they are suffering with bullying is VERY important & I don't actually see how you can do that whilst changing to fit in with the bully
& yes, to whoever highlighted in, my DBs example is pretty extreme & I don't doubt there are other things at play too, but it did definitely play a big role in where he is now - he is still a walk over, but frequently lies about standing up to people people & how he goes along with things because the situation suits him - when it clearly doesn't - his work situation being an example if that - his boss seriously takes the pee & as a result my DBs work situation is very vulnerable