They make a huge effort to appear plausible and serious (just as the likes of Tony Blair and other liars do, and have done for generations).
It's when you start reading it regularly, and comparing it with other newspapers, that you start noticing their agenda.
Make people angry over their morning cornflakes. "Serial killer is spared jail for the third time."
Lots of statistics distorted, or probably made up on the spot.
They tell you about mansions for sale "for a cool £55 million". What for? To make everyone green with envy, and even angrier into their cornflakes.
You frequently hear the value of somebody's house, even if it has no apparent relevance to the article concerned. I guess it's so that readers can work out how high that person is in the pecking order.
You might hear a balanced debate on the radio in the morning. Then as you enter a shop, you'll see a DM headline screaming one side of the debate very loudly indeed.
This summer, we have gone from "Where did the heatwave go?????" to "Prepare to roast until the end of August".
What is more notable is what they DON'T tell you. For example, the murder mentioned by Artijoke.
(Funny how there has been no mention of drought this summer, not even by the DM!)