When I first heard about this was very sceptical. Not a fan of FB's comedy at all, I find him very offensive so I assumed that this was more of the same.
Then I found out that it was genuine and was quietly impressed.
Then I found out that it isnt him doing this by himself, he is going without food for a week and then someone else is doing their week and so on. Which has left me thinking that yes, it is good that he is part of the campaign, but also thinking that isnt quite the grand gesture it has been billed as. I wonder if it has been bigged up by his agent because of the back lash against him due to his vile "comedy".
I am not suggesting that he doesnt believe in what he is doing, just that it is a rather handy of saying "look! he isnt a bad guy really!" and the original article I read suggested that he was doing all by himself!