To complain to the asa about the sexually suggestive beats pill advert...

[nostress]

6pm sky 1 immediately after the simpsons the beats pill advert comes on. Group of women dancing around in hot pants as if tempting the suit wearing man. Several prolonged close ups of breast area, bare midrift and groin area (of the women).... Advert ends with woman on all fours/doggy style position with the speaker which happens o be phallus shaped rested on her arched back near her bum. ..... It makes me want to punch someone....

I did see this last week and think it was innapropriate

YANBU just googled it and you missed the clip where they're dressed up as nurses "tending" to the guy with their ass's sticking out
Definitely not appropriate that early, I wouldn't want my daughter copying that.

YANBU. It's horrible and the song 'Blurred Lines' is pretty terrible too.

If you hate the ad (and I do too), you should see the original version of the video for the song. The models are naked bar flesh coloured thongs and chunky shoes, as they dance around to be perved at (the ad is basically the same as the censored version where they wear some clothing) and it's... Well, it's like you can see Feminism being put back several years with each repeat of the chorus Am sure they'd say it was arty and daring, blahdiblah, and that the use of such old-skool sexism is ironic or some shite like that, but it's just nasty objectification. It makes me feel creeped out to see women walking round as just mute body parts for men to letch at and approve of and comment on. Just because it's based on a popular video, doesn't make it acceptable for an advert. You choose to watch a video, you can't choose to not see even a second of the ad unless you don't watch tv or only watch BBC channels, grrrr.

Hmmm might complain to sky too as shortly after they had another link stressing the shows were "family entertainment" ...

It's gross. Just googled. I am complaining to the regulatory board...is it OffCom? The device looks like a big red dildo!

Its the asa advertising standards authority. Ive also taken it up with sky!

YANBU. I did a double WTAF take at the screen when if was on.

I thought to myself earlier how the advert has absolutely no relevance to the product being advertised and how unnecessary it was with the women in scanty clothes while the man is fully clothed in a nice suit

Its the inclusion of a fully dressed man perving at the scantily clad women that makes me feel really quite sick.

I have to say it took me the whole length of the advert to realise they weren't advertising women's arses.

Gail, I think they need the Cillit Bang guy for that: "HI, I'M BARRY SCOTT!!! DO YOU LIKE WOMEN'S ARSES? THEN YOU'RE GOING TO LOVE NEW 'WOMEN'S ARSES!"

I've not seen the advert but I think The Simpsons isn't family entertainment. It is clearly full of adult themes andoften much more direct with them than the pepeople who claim it is entertainment on different levels for different ages claim. Especially the newer episodes and I object far more to that being billed as family entertainment than any advert I can switch over or record the show and watch later fastfowarding past the adverts.

I had the tv on mute when I first saw it and thought it was an ad for a dildo. It is very phallic.

YANBU. Its just pathetic. Considering it was supposed to be advertising Beats Pill, I can't tell you anything about the product from this ad.

I can however, tell you how many freckles each of the models had on their scantily clad bods.

Do people actually take time out their lives to complain about an advert? seriously! Why? - genuine question, how can people let something like that bother them?

threesy because if we don't complain about things which we find offensive and which are damaging to women and girls in the larger scheme of things, then nothing will change.

How do you think YOU have the right to vote for God's Sakes??? BECAUSE WOMEN COMPLAINED THAT THERE WAS NO VOTE FOR WOMEN!!!!!!!!!

Well AFAIC you get what you pay for. The general public seem completely oblivious to who or what Dr. Dre represents and this is the result. Bitches grinding their asses over something that looks a bit like a dildo but is more likely an E.

FWIW I'm a fan of Dr. Dre but rapping about fucking bitches, slapping ho's and smoking negros isn't really for the masses and I don't think for one minute any of his messages are really fit for the general public. Thus it's hardly surprising that with such commercial success we are now seeing this kind of thing from his stable on TV.

I have not seen the ad but the ASA will look into any complaint. If it's a non uk ad they have an overseas complaint link.

Also how about an email letter to the advertisers themselves and the geniuses at the advertising agency who made it?

Can I suggest we put this in the Feminism topic if it is not already there too? So there will be more complaints?

Try link again! here

threesypeesy. because its the constant bombardment of the message that women are merely there for sexual objectification that means that message becomes normal.
I don't want to be only valued on my tits, ass and general appearance, these type of adverts constantly promote the message that its ok to objectify women this way and society see's it as so normal and acceptable, that we are even derided for wanting to challenge it.

Imagine the same advert with one woman surrounded by men in hotpants gyrating suggestively with a red phallic object, sticking their arse out and balancing it on their back. It seems a totally ridiculous concept. yet its totally ok for women's bodies to be used in a sexual way to sell a radio.
If we dont challenge the small stuff we will never change the big stuff.

50 years ago if someone told a racist joke, most people laughed along. (think of the likes of Bernard Manning). Infact if you challenged it you were told its only a joke, get a sense of humour.
its only because people stood up and said 'this is not acceptable' that society has changed, nowadays if you told the same joke, most people would be horrified. Yet women are still considered fair game.

It's the drip drip of images that worries me. Our DDs and DSs are growing up with the normalisation of women as sex objects. That a woman's worth is measured by her "hotness" her "up for it-ness". Calling women bitches, dogs, hos etc etc all add to this toxic and corrupting brew.

All we can do is protest - to MPs, to advertisers, to their agencies and to the regulators - and hit the peddlers of this creatively-lazy sexist shit where it hurts, in the pocket.

That's right Lashings...let's smash the idiots. I just KNOW that the marketing team at Beats Pill consist of 20 something guys with a token girl who're convinced this is the coolest way forward. Their facebook page has a pic of the "Pill" looking like medication with "It's Dope!" underneath it. So not only are they sexist wankers but they're also cheap idiots using drug culture to sell their product.

Could they REALLY not come up with anything better??

Oh well I guessi just think different I don't share any of the above thoughts

The women would have been fighting over themselves to get a part in that video. Why shouldn't women want to look hot and sexy its not demeaning if they choose to and its your choice if you choose to not care how you look, or refrain from looking "hot"