To complain to the asa about the sexually suggestive beats pill advert...

[nostress]

6pm sky 1 immediately after the simpsons the beats pill advert comes on. Group of women dancing around in hot pants as if tempting the suit wearing man. Several prolonged close ups of breast area, bare midrift and groin area (of the women).... Advert ends with woman on all fours/doggy style position with the speaker which happens o be phallus shaped rested on her arched back near her bum. ..... It makes me want to punch someone....

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I have just seen this ad on Sunday morning at 10.15. ITV 2 during Corrie catch up.
I did wonder what was being advertised ?! Totally inappropriate ad at that time of day.

My kids have seen it and I think it's completely inappropriate, my husband actually switched over when it came on the second time.

I saw the advert too. Horribly sexually suggestive, and creepy too. I have no idea what in actuality its advertising (and don't want to either now). I mean would men's bodies and arses be used in this way (not that it would be an advance if they were).

There is no way this should be on before the watershed .

(Actually, I don't think it's right after the watershed either, but that's a slightly different argument.)

Surely, it is reasonable to expect some middle ground b/w CBeebies and adult tv?

Yuk.

TrueStory

I saw the advert too. Horribly sexually suggestive, and creepy too. I have no idea what in actuality its advertising (and don't want to either now). I mean would men's bodies and arses be used in this way (not that it would be an advance if they were).

Yes, they are used in exactly this way - which is to sell a product. Missed the coke advert, have you? Women roll can of coke down hill towards sexy handsome gardener, he opens coke, it goes all over him, he strips off.

Or the 'pot of yoghurt in the bath with a fireman' advert?

I don't think men are crawling only in underwear on all-fours on the floor with their arses-in-the-air with a dildo-looking shaped object balancing on top, surrounded by other semi-naked men. A pot of yoghourt seems rather tame.

I do think 6pm is a bit early for it to be shown.

It is very suggestive and I think after 9pm would more appropriate really

It's being shown far too early for a start.

If an ad is on later, or in an age-restricted screening, I'd object only if the people in it were shown not to be in control. It wouldn't matter what gender they were.

Those women aren't in control or even equal. It has no place on mainstream TV. Sadly, lots of people think women don't matter. Some of them are women.

Alcohol advertising is a lot more controlled. No one would bother making a mainstream advert that suggested you could have dominant sex with people if you drank a certain brand of beer because that's banned.

But obviously you can get away with a lot more if you're flogging radios. Or are they speakers? Or dildos? I've no idea.

BTW if you object to the portrayal of men in an advert then you're free to complain to the ASA. If it doesn't bother you, then don't. It's not compulsory.

Love the idea of a 'take back the watershed' campaign, heartbroken

It was shown at 10.15 this morning during the Corrie catch up. I think thats an absurb time to show it.

TrueStory
I don't think men are crawling only in underwear on all-fours on the floor with their arses-in-the-air with a dildo-looking shaped object balancing on top, surrounded by other semi-naked men. A pot of yoghourt seems rather tame.

Well, your statement was 'would men's bodies be used in this way', and the answer is 'yes, and they are'.

I didn't expect you to like that answer, since it interferes with your narrative. Naturally you'd seek to belittle male objectification, because it's only men, after all.

I've just youtubed it and I don't think its bad at all

flatpack OP is asking if she's being unreasonable to complain to the ASA about the advert.

Of course, she is free to do that. I've seen it and don't like it but probably won't complain.

However, if you would like to complain to the ASA about the objectification of men's bodies feel free to knock yourself out.

You've mentioned a Coke advert. I haven't seen it. I might look it up later. If it distresses me I might complain.

That's the beauty and tragedy of living in a free country with unfettered access to YouTube, isn't it?

limitedperiodonly

flatpack OP is asking if she's being unreasonable to complain to the ASA about the advert.

Of course, she is free to do that. I've seen it and don't like it but probably won't complain.

However, if you would like to complain to the ASA about the objectification of men's bodies feel free to knock yourself out.

You've mentioned a Coke advert. I haven't seen it. I might look it up later. If it distresses me I might complain.

That's the beauty and tragedy of living in a free country with unfettered access to YouTube, isn't it?

I wasn't addressing OP's point. I was addressing the claim that men wouldn't be objectified in adverts.

I don't have a problem with it, what I have a problem with is the double standard that male objectification is 'fine', which was what truestory is intimating. If you're going to treat people equally, either neither are fine or both are. Personally I'm in the camp with 'both are', and I think everyone should stop whining.

Have you come here looking for a fight flatpack, or are you some kind of angry troll? FFS, re. male objectification, I never said it was OK so don't accuse me of something you know nothing about.

As a matter of fact I did actually complain to ASA 2 years ago re. an advert where men were objectified sexually, and my complaint was upheld!!! Can you just go away now and do your own complaining to ASA about men, or whatever it is you're upset about, that has zero to do with me.

Flatpack the objectification of anyone is not 'fine'. But whether we want to complain about it, and how we do it, is up to us.

You mentioned a Coke advert, but you haven't said you want to complain about it, or even if you object to it at all. However, if you would like to make a formal complaint or start a Mumsnet thread, there is nothing to stop you.

But that's by the by. Presumably there must be something in this world that you do object to. People who whine, for instance. Are you not whining by complaining about them?

Alternatively, do you complain about or object to nothing?

In which case I wonder what you're doing on this thread, or any of the others to which you contribute.

TrueStory

Have you come here looking for a fight flatpack, or are you some kind of angry troll? FFS, re. male objectification, I never said it was OK so don't accuse me of something you know nothing about.

But you did say - quite clearly - that you felt men wouldn't be objectified in adverts the way women were. Then you sought to belittle any male objectification by suggesting 'Oh, it's only a yoghurt advert, how bad can it be'.

As a matter of fact I did actually complain to ASA 2 years ago re. an advert where men were objectified sexually, and my complaint was upheld!!! Can you just go away now and do your own complaining to ASA about men, or whatever it is you're upset about, that has zero to do with me.

My point was that men are objectified in adverts (as everywhere else). I don't have a particular problem with it but I do have a problem with the claim that it's only women when it isn't. There's complete equality in advertising, because advertisers will lie to everyone to sell their stuff. They target men with women in swimwear writhing, they target women with muscly tanned gardeners stripping off.

limitedperiodonly

Flatpack the objectification of anyone is not 'fine'. But whether we want to complain about it, and how we do it, is up to us.

^You mentioned a Coke advert, but you haven't said you want to complain about it, or even if you object to it at all. However, if you would like to make a formal complaint or start a Mumsnet thread, there is
nothing to stop you.^

If you read my posts - which I assumed you had done - what I've done is deal with a claim by another poster that men aren't objectified in adverts. By quoting specific examples.

But that's by the by. Presumably there must be something in this world that you do object to.

Goodness, yes. People with limited reading comprehension, for a start.

^People who whine, for instance. Are you
not whining by complaining about them?^

Presumably any criticism of your viewpoint is 'whining'?

Alternatively, do you complain about or object to nothing?

In which case I wonder what you're doing on this thread, or any of the others to which you contribute.

Perhaps if you read my posts more carefully it might be clearer. Chin chin.

Thank you Limited! . How I would like to have worded it, if I hadn't been so annoyed with his/her stupid and unfounded attack.

Saw this ad yesterday as well and DH and I were WTAF. Just a really nasty ad on way too early.

The use of females as sex objects to flog stuff is getting more and more and more extreme. Glad the ASA are looking into it, things need reining in, it's getting stupidly out of hand.

Can I just point out to Dr Dre fans that he battered a female journalist in the 90's.

If the advert offends then I'm not sure that an incident like this en.wikipedia.org/wiki/Dee_Barnes should be written off so lightly.

Flatpack Let me break it to you as gently as I can: your posts aren't as clear as you appear to believe they are.

I'm simply trying to establish why, if there's nothing you object to, want to complain about or whine about, you're here, or on any other thread, for that matter.

LimitedPeriod Flatpack is just making confused accusations for the sake of it, its very tiresome and rather nasty too, both in tone and content. Its a shame this thread has been railroaded by him or her.

But back to the main issue - I hope OP, if you ever return to this thread that you have success with ASA, and that your complaint will be upheld. Sometimes it feels pointless to do these things, but other times, one does get a sense of it being a good thing to do.

It's right to complain. If you don't then these things become acceptable and next time the boundaries are pushed further.