To complain to the asa about the sexually suggestive beats pill advert...

[nostress]

6pm sky 1 immediately after the simpsons the beats pill advert comes on. Group of women dancing around in hot pants as if tempting the suit wearing man. Several prolonged close ups of breast area, bare midrift and groin area (of the women).... Advert ends with woman on all fours/doggy style position with the speaker which happens o be phallus shaped rested on her arched back near her bum. ..... It makes me want to punch someone....

Partial Victory!

www.bbc.co.uk/news/entertainment-arts-24442268

What utter BS

^In its response, Beats Electronics International said the advert was not intended to be offensive or encourage any inappropriate stereotypes, saying the women were confident, self-assured individuals who were "not subservient to the male character".

It added the dominant images were of the product being used as dumbbells, a hotdog, binoculars and medicine, which were "strong, playful images that most viewers would not see as having any sexual connotation".^

I would definitely support a bring back the watershed campaign.

Clickable Link

I hate this ad. And the song. And the effing video.

In the actual letter explaining their ruling the ASA say "we considered that a number of scenes, such as those in which the women are dressed as nurses, were holding the pill in a hotdog roll and using the product were sexually suggestive". There 4 pages of A4 so I don't know what bbc are quoting there apart form the Beats response???