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Original poster

To complain to the asa about the sexually suggestive beats pill advert...

79 replies

nostress · 09/06/2013 19:15

6pm sky 1 immediately after the simpsons the beats pill advert comes on. Group of women dancing around in hot pants as if tempting the suit wearing man. Several prolonged close ups of breast area, bare midrift and groin area (of the women).... Advert ends with woman on all fours/doggy style position with the speaker which happens o be phallus shaped rested on her arched back near her bum. ..... It makes me want to punch someone....

OP posts:
OxfordBags · 10/06/2013 12:47

Threesy, colluding in objectification and sexism does not mean that there is no objectification or sexism there. One of the ways in which misogyny has such a hold over society is that it ensures that women collude with it and even self-identify with it.

You could choose to have sex with a donkey in the middle of a busy shopping centre. The fact that it would be your choice wouldn't stop it demeaning you. And actually, the act that you would choose to do so would actually demean you more, like it does the models in the video and ad, IMHO.

OxfordBags · 10/06/2013 12:47

Fact, not act.

Original poster
nostress · 10/06/2013 13:39

...I've reposted this in feminist activism...

OP posts:
ARealDame · 10/06/2013 13:43

Complain, complain OP! I always do when I feel Angry about these kind of things.

Original poster
nostress · 10/06/2013 13:49

I have complained & just received the confirmation that they will look into it. Please others complain!!!!

OP posts:
Nanny0gg · 10/06/2013 13:50

I'm clearly old.
Not only did I dislike the advert (far too similar to soft-porn music videos), but I hadn't a clue what the advert was for.

Thought it was sunglasses.
Blush

meddie · 10/06/2013 14:06

I loved the comment earlier

" I thought it was an advert for women's arses"

Because basically that was the whole focus of it.

Startail · 10/06/2013 14:28

I've just utubed the ad.

I'm afraid it's made me laugh, it really is an ad for a vibrator not a radio.

It's so utterly, blatantly designed to get a reaction I find it hard to be annoyed by it.

Sort of like Relax by frankly goes to Hollywood. They want you to be offended so I'm not going to be.

Thisisaeuphemism · 10/06/2013 15:00

Do people actually take time out of their lives to complain about an advert?

Er, yeah, why not? It takes the same amount of time as it does to read and post on a thread.

NeoMaxiZoomDweebie · 10/06/2013 15:43

What Oxford said Threesy especially thew bit about shagging a donkey Grin

startail you can't compare the ad to Frankie's Relax. That song was about smashing gay myths and acceptance. And safe sex. This ad is about trying to convince people that the product will make them shaggable.

That's all.

TantrumsAndBalloons · 10/06/2013 15:45

I didn't know what was actually being advertised.

I've also complained.

GailTheGoldfish · 10/06/2013 22:33

Ha OxfordBags! Or maybe the 'Go Compare' opera singer could narrate it Grin

mrsjay · 10/06/2013 22:35

I think the beats pill looks like a sex toy I was Shock yanbu I think the scantily clad young women enticing the man is a step to far for an advert for a sex toy sound thingy

Startail · 11/06/2013 01:30

I'd no idea relax was anything to do with gay rights.

All I know is the fuss seemed pointless as only adults would understand what cum meant (I certainly, didnt the first time I heard it).

likewise that ad is only very near the bone if you know enough about sex for it not to matter.

NeoMaxiZoomDweebie · 11/06/2013 07:41

No Startail....the ad is close enough to the bone to fascinate and shock and I guarantee kids will imitate those women. Relax, if you watch the video was nothing like this ad which has NO imagination. Relax was set in an old theatre and had lots of crazy characters and yes, some sexy dancing but it was far more artistic.

That ad just looks like an ad for a lap dancing club.

NeoMaxiZoomDweebie · 11/06/2013 07:42

Oh and I certainly knew what "cum" meant. I was about 11 when relax was out.

21stcenturydropOut · 11/06/2013 13:42

What the hell is beats pill anyway? I'm off to google it.

21stcenturydropOut · 11/06/2013 13:48

Oh right, Beats pill! (still none the wiser)
Another piece of technology I have never heard of! Just watched the ad, just shit really. Like the original video but with just enough clothes to be able to get away with it before the watershed. What a joke. Its really worrying that this is seen to be OK.

CalamityGin · 11/06/2013 15:07

I just watched it and I can't work out what they're actually advertising Confused

SinisterBuggyMonth · 12/06/2013 01:34

This reply has been deleted

Message withdrawn at poster's request.

NeoMaxiZoomDweebie · 14/06/2013 13:01

I have had a response from my complaint to the ASA and they say they're taking it further and are having an official investigation. They must have had loads to do that.

whatthefook · 14/06/2013 13:35

Adverts like this are the reason we got rid of live tv in our house, just watch everything on demand now and magazines are banned!
I'm not suggesting others should do the same, but it works for us

This is a great documentary about how women are represented in the media

Heartbrokenmum73 · 14/06/2013 13:38

I couldn't care less about the ad really. Yes, it's sexist bullshit. Yes, it goes hand and hand with Dr Dre and his gangsta, gun-toting, pimping, ho'ing, misogynistic bollocks (I do love his headphones though, sorry, they're awesome Blush). That's how Dr Dre operates and that's the hip-hop world for you, very, very wrong as it is. Show it on Channel 4, late night, by all means. There's the target demographic - show it during ad breaks for Skins.

What I DO object to is it being shown pre-watershed and especially during whats Sky classes 'Family' time. Really, Sky? On one hand they're using Despicable Me 2 as their promoter, then showing this shite in their ad breaks? Why not bring back the cigarette ads while they're at it? And a few more McDonald's adverts? Why do they think some things are fit for children and not others?

It's the same as X-Factor and BGT promoting themselves as family fare then having Christina Aguilera/Rihanna/Beyonce/Katy Perry/J-Lo simulating stripping/sex/burlesque, etc. I won't allow my kids to watch those shows anymore because of that, but then DD (11) wants to watch when One Direction/cast of Glee/Olly Murs are on.

Wonder if there's a MN campaign anywhere in all of this? To take back the watershed and enforce it properly? To make advertising/programme content stricter? I mean, Eastenders is on before 9.00 and I've seen shocking language in that at times - how is that right?

I digress...

CalamityGin · 15/06/2013 11:34

I couldn't have put it better myself Heartbroken great post

ARealDame · 15/06/2013 12:32

I do get fed up with all of this sexism and other unpleasant attitudes and stupid stereotypes in advertising, and in TV generally. I think it has a drip-drip effect and it just makes us all feel a bit yukky and rubbishy. I did ban TV for a couple of weeks, just not to have the background rubbishy rubbish on, and I really felt better as if I could breathe and talk in my own home (but then I got interested in Matchmaker Milionaire). But really, I felt a lot better when it was off.