to think MN shouldn't support boots co-advertising newborn bottle sets and "follow on" milk

[ICBINEG]

when there's a national campaign on to promote BF?

Presumably this advert passes the letter of the law regarding the non-advertising/non-special offers on formula for new born's but it defies the spirit in every way possible.

AIBU to expect a little more social responsibility from MN?

HairClips, forgive me if I wasn't clear enough. I developed a brutal case of PND whilst breast feeding. It's like, a mental illness? So save your shitty little comments about woman up and all about meeeee, thanks. I was close to suicide. I am grateful every day for all the amazing support I had then from my wonderful doctors and my dp and family.

If it wasn't for them (and the wonderful drug sertraline) I might not have survived it at all. So get lost with your judgemental crap. It doesn't bother me a jot, I'm back on my feet now and can fight back. It's the silent new mums lurking out there, hating themselves like I did that I care about. Woman up? You cannot be for real.

Wow that's quite frankly a disgusting thing to say to someone who has just told you they are still on medication.

Most of the population are on medication FFS.

HairClips, forgive me if I wasn't clear enough. I developed a brutal case of PND whilst breast feeding. It's like, a mental illness?

Yeah me too. And??

She's just told you she has severe pnd - are you for real or what? Seriously you need to sort yourself out.

Me neither your posts are getting ever more ridiculous.

Yup, depressive illnesses are very common. Many people do take medication for them. I hope they never come to you, hairclips, looking for a sympathetic ear. Ffs.

Fuck no cat.

Even for a mn bf bunfight I've never seen anyone post such utter nasty shite.

For you love. It's not a competition.

My experience of breastfeeding in a country with one of the worlds highest rates of breastfeeding in the world (Sweden) has really supprised me. My DS was born 3 weeks ago and not once has anyone preached about the benifits of breastmilk to me. I have had no help at all with breastfeeding, not even a information leaflet.

The way they encourage breastfeeding here is they let you stay in hospital till your baby is breastfeeding well, you have a lovely private room (like a hotel) for you and your DP, they encourage you to have constant skin to skin with your baby for days and days. They bring you lovely food and look after you. I was worried about all the things I had read about breastfeeding being hard/painful/not enough for the baby to grow, it was so easy, the baby just sucked my boob and it made milk, I think the attitude here is that humans are designed to make milk for their baby, otherwise the human race would not continue, they just try to make the mum and dad as comfy and relaxed as possible so breastfeeding happens naturally.

After you come home from hospital the dad has at least 2 weeks, they can take a month and a half if they want to fully paid, I think that support also helps with breastfeeding, it's great to have my dp getting me glasses of water when i forget every time

They don't advertise formula here, I have not been given any samples, I don't even know what the name of the formula companies in Sweden are. I don't think the lack of advertising is what makes the difference, i think it is the lovely post birth experience.

There is no looking down on people who do formula feed, it is seen as a problem with the mother's body, like a small percentage of people can't make insulin so need to inject it into their bodies a small percentage of women can't make milk and need to use formula.

For you love. It's not a competition.

Who said it was? It's about providing for babies. Helping babies reach their biological potential.

do people not realise that all this ff bashing and bf "promotion" actually makes bf (or rather those that promote it) look really really unappealing?

It's a bit like religion really. There are people who have a faith. They believe in whatever they believe, but they carry on with their daily business while quietly practicing whatever religion they practice, and that works for them. And then there are a few evangelical believers who believe that not only should they be practicing their religion, but that everyone else should know about it , and that anyone who doesn't practice their religion or believe what they believe is a sinner who is for ever condemned to eternal hell. And so they preach at everyone they meet about how great God (or his equivalent, depending on your belief system) is, and how you must just worship him and give your heart and soul and existance to him because not doing so means you can't be saved and will burn in hell for ever. And people back-track hastily away from these people and the more they hear about them the more people start to believe that religious people (all religious people) are evangelical nutters and should be avoided. And so the quiet religious type going about his daily business has suddenly been tarred with the religious zelat brush even though he did nothing wrong. And religion becomes this topic to avoid at all costs lest ye be preached at... And people don't want to admit to what they believe lest they be tarred with that brush....

Well breastfeeding is IMO just like that. Most people feed their babies and go about their daily business oblivious to how other people feed their babies because it's none of their business and really what does it matter. But just like the religious zelat, there is the breastfeeding zelat who feels it is their job to tell everyone about the pro's of breastfeeding, and to inform those that don't breastfeed of the damage they are doing too themselves, and their babies, I suppose you could say it's like the hell of the religious zelat. And people back away hastily because they don't want anything to do with it.

But, just like religion, breastfeeding is now being tarred with that brush, and there is a danger that all breastfeeders are considered to be one of those people and people avoid them because they don't want to be judged.

People's over zelas promotion of breastfeeding is not positive it puts people off.

If I had another baby (not a chance but iyswim) there's no way I would want anyone to know how I was planning to feed my baby for fear of being branded a breastfeeding nutter or an evil formula feeding junkie.

I think PrettyHairClips has pretty much shown her position here, ladies.

MorrisZapp I hope you're ok, I recommend hiding this thread

Oh my goodness. Why would somebody post this bile? I don't get it. Look, I'm fine. I don't have PND anymore, I can take a few ffs's onscreen.

But there are so many women out there who are at the beginning of that hideous journey,and you are posting open hatred of them. I've reported you, hairclips, you may not have broken any posting rules but if this is the spirit of MN then we're all stuffed.

A baby is better off formula fed with a mentally well mother.

If YOU decide to carry on that's your decision. Your circumstances are different. Silly woman.

I've reported her too.

Awful posts.

PrettyHairClips I agree with the OP but even I think you are doing the cause no favours at all here

Oh and pretty do list all the other mothering ideals you do to ensure your dc reach their biological potential then we'll judge you and tell you if you've succeeded.

Funny thing is like most mothers it's a mixed bag for me - some ideals In've achieved and some I haven't.Still have 3 bright,very healthy,well balanced,happy kids.Do I get a badge now?