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to think MN shouldn't support boots co-advertising newborn bottle sets and "follow on" milk

3 replies

ICBINEG · 10/01/2013 12:30

when there's a national campaign on to promote BF?

Presumably this advert passes the letter of the law regarding the non-advertising/non-special offers on formula for new born's but it defies the spirit in every way possible.

AIBU to expect a little more social responsibility from MN?

HelenMumsnet · 10/01/2013 14:44

Hello. What advert? Where? Can you please let us know?

JustineMumsnet · 10/01/2013 14:53

Hi all,
Thanks for the heads up on this. We do disallow formula milk adverts - not because we are anti-formula feeding per se - we believe in supporting mothers' choices but because follow-on milk is just a cynical way of getting round the ban on advertising of formula milk for babies under six months. So we will look into it and block these ads now. Apologies for the oversight and thanks for the heads up.

RowanMumsnet · 10/01/2013 22:42

Hello all

Just a quick note to say:

  1. thanks for the reports about posts on this thread - we will get to them as soon as we can; and

  2. while we appreciate that this is a hugely emotional topic for many posters, we do need everyone to remain within our Talk Guidelines, and steer clear of both personal attacks and goading (as well as all the other things our Guidelines say you're supposed to steer clear of).

Thanks

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