Is utterly disgusting. It is the most vile, synthetic-tasting stuff ever. DD1 had a birthday sleep-over last night, and she wanted me to make her a birthday cake. As I was short of time couldn't be arsed to make her a cake with buttercream completely from scratch, I bought a packet of cake-mix and a tub of the vile icing. I did then decorate it rather nicely. The cake itself tastes nice, but because of the icing, even the kids wouldn't eat it!