Kingsmill Fruit and fibre advert complaint

[ZigZagWanderer]

This may have been mentioned before but I would like to know how I go about making a complaint about an advert that I have found inappropriate. I really think it exploits teenage girls.

For the same reason I tell my sons to pull their tousers up over their underwear.

Schools demand a certain standard of dress.

Everlong: because he is worried about the same sort of horrible inappropriate reactions as the ones on YouTube; and because he is a concerned but error-prone Dad trying to do the best for his daughter but without any huge perfection. Hence the non-aspirational but broadly healthy convenience breakfast -- the ad is aiming at an attainable, imperfect-but-good version of caring parenthood.

Not because the skirt is itself wrong.

Because that's the joke.

That's what I was going to ask Gob
I've never seen the advert but am now tempted to buy the bread when I'm in town tomorrow.
It looks quite nice.
The power of advertising, eh.
I'll let you know BTW.

The bread is horrible. I still have 1.75 loaves in the freezer, because I hate throwing out food, but can't give the stuff away.

There is something very artificial about it. I think the ingredients listed blueberry flavoured pieces.

Bit smaller than bread size actually.... With blueberry and pineapple.

Ffs when I saw this add I thought the daughter looks like my dd, the bread looks nice and smiled at the skirt comment as I have said this to dd alot of times.
I did not at any moment think about sex or pervs.

My loneliness is killing me... Aaaaand Iiiiii

I had the exact same argument with my father. At breakfast time. Eating toast.

The only difference is this toast has fruit in it, that little brother is more annoying than my dad was and I wore tights, not socks.

Yes, there's a sexy-Britney-type schoolgirl, and then there's the millions of schoolgirls that age who have to wear a uniform.

Not sexualised IMO apart from the bread, yum

Short skirt looks good (some might even say sexy) on young, attractive girl on the advert. Designed to attract young girls to bread on a 'you can look like me' basis and young men on a 'if I like her toast I might get a girlfriend like her' basis. Young lad's already eating it no dramas.

Parents are supposed to chuckle at the 'not going out like that' line because we've all been there (with boys and girls) whilst being reassured that all age groups (even the figure conscious, breakfast avoiding teen girl) will happily eat this now really good for you bread.

Doesn't make the advert exploitative of teen girls.

Anyone accused middle aged women of perving over the handsome boy yet?

No, thought not....

Shock! Sex to sell something?!?

::faints::

Think I'll give the bread a miss then.

actually worra you made me think about that awful ad for one of the personalised card stores where the bloke is on everything and the voice over is horridly letchy woman who gets him to take his top off. every time I see it I think god if that was a woman on that ad and a male voiceover all hell would let loose, don't like it think its sexist towards men in a very old fashioned way but cba to make a complaint.

But to say that the girl is not dressed sexily is a bit strange

No, it is strange to say that a girl wearing her school uniform is sexily dressed.

YABU. Try the feminist and women's rights forum if you want lots of people to agree with you.

and IWTTSOTB. (I want to try some of that bread)

OP YANBU. I first saw that ad during X Factor and had to rewind it as I couldn't believe what I'd just seen. It's particularly striking given the Savile furore. If the ad has used an average looking teenager - short, hockey legged, acne ridden - then it could be classed as a 'joke for families'. Using a leggy model who looks exactly like the archetype you see all over internet porn shows it is barely disguised titillation. It astounds me that people are up in arms about the ASDA ad, when an ad portraying a teenage girl as a (wantonly asking-for-it) sex object is seen as amusing. Bizarre.

given that js has now been brought into the thread.

i could go to jail for what i was thinking of doint to the bread i just purchased

I had a good look at the high school girls on their way home from school tonight because of this thread, all of them from the same school as DS. This school has a rule that skirts must be of a certain length, they're actually embroidered with the school badge so every girl wears the same skirt. All of the skirts were waaay above the knee, most worn with long socks. If these girls didn't roll their skirts up as soon as they left the building I will show my arse on Tower Hill.
Some of the girls were tall and pretty, some shorter etc, some younger than the age of the girl portrayed in the ad. None of them looked sexy (except more than likely to my DS but he doesn't count in this, being 12 and a raging bundle of hormones). This was in real life. They were dressed almost identically to the girl in the ad and they presumably dressed themselves rather than being given a 'costume' to wear by the makers of the advert. And I bet most of them had a "pull your skirt down" converrsation on the way out of the door this morning.
And fwiw, the few fathers in the schoolyard didn't even look their way.
Still YABU.

I was more outraged by the state of her eye brows tbh.

I was more outraged by the state of her eye brows tbh.

Same as my ds17's female friends Jingle. As girls have been doing since I was at school back in the 70's
And jeanvaljean if the ad makes you think that way it's you that are bizarre. Do you really think all female teens have hockey legs and acne ?