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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Kingsmill Fruit and fibre advert complaint

319 replies

ZigZagWanderer · 08/11/2012 11:42

This may have been mentioned before but I would like to know how I go about making a complaint about an advert that I have found inappropriate. I really think it exploits teenage girls.

OP posts:
Jingleflobba · 08/11/2012 13:59

soup but then the OP would be complaining about the ad stereotyping Muslim women..

mutny · 08/11/2012 13:59

So you admit the music industry were selling an image of Britney in her mini skirt and over knee socks but if anyone dare suggest kingsmill are they get shot down. Its aibu. Remember

Yes with Britney they were because (can't believe I have to type this again) Britney was singing suggesive lyrics, was not dressed as a 'typical' school girl, she had her tummy out, full obvious make up, false lashes and was dancing suggestively.

She was not dessed as a normal school girl going to school doing usual school girl things.

Its 2 situations. As in on Halloween there are lots of 'sexy nurses' with boobs out and fishnets etc. Doesn't make the nurse uniform offensive.

StepAwayFromTheEcclesCakes · 08/11/2012 13:59

I mean, do you look at the child and think 'wow, she's hot'? brilliant point obiwan I would not have given the ad a thought until this thread, mildly amusing ad with two kids in it meh seen smiled at and forgotten, you really have to have an odd mind to see sex in it.

Softlysoftly · 08/11/2012 14:00

Ooops x post

LadyBeagle · 08/11/2012 14:00

Half of all teenage schoolgirls are dressed like that.
They eat bread too.
Just a day in an ordinary life up and down the country.
People on here get offended by everything.

SoupDragon · 08/11/2012 14:00

The point is that the girl in the ad is an accurate representation of a teenage schoolgirl off to school.

Britney was not.

Everlong · 08/11/2012 14:01

This reply has been deleted

Message withdrawn at poster's request.

Everlong · 08/11/2012 14:02

This reply has been deleted

Message withdrawn at poster's request.

SoupDragon · 08/11/2012 14:03

That makes the man a twat, it doesn't make the girl a sex object.

badtasteflump · 08/11/2012 14:03

Ha ha then my teen son must have an 'odd' mind then - going on the way his eyes pop out whenever this ad comes on tv Hmm

Personally the ad doesn't bother me - the girl is showing much less flesh than many other ads do - ie ads for shower gel, sun cream, etc. But to say that the girl is not dressed sexily is a bit strange Confused

Alisvolatpropiis · 08/11/2012 14:04

Everlong wait what?! That's what it says in the advert?!

Oh no...it's actually just some random on YouTube.

Because we all know people who comment on YouTube videos are completely normal and should be given our full and serious attention.

You and OP need to get a grip.

badtasteflump · 08/11/2012 14:05

And PS since when have sad little mens' comments on Youtube been a reasonable marker for anything?

StepAwayFromTheEcclesCakes · 08/11/2012 14:05

because they are filthy pervs who have pervy fantasies about children and have sexualised it because they are pervs, they probably letch over girls walking to school, doesnt make the girls sexy or wrong its about their inadequacies. making connections for themselves that are NOT THERE.

badtasteflump · 08/11/2012 14:05

X-Posted Smile

complexnumber · 08/11/2012 14:05

Somehow I doubt if the target audience of the advert is the type of men who get a flutter from seeing a moment of bare legged teenage thigh.

It's aimed at families, and some of them have teenagers

LadyBeagle · 08/11/2012 14:05

Because whatever the image you'll get some creepy fucker on the internet making these sorts of remarks.
Why the fuck should women have to change to pander to perverts?

Witchety · 08/11/2012 14:05

Everlong.... That's 2 people out of the whole country

You are usually a calm reasoned poster, (and a fave of mine) what on earth has haprned to you everlong??

Everlong · 08/11/2012 14:06

This reply has been deleted

Message withdrawn at poster's request.

ObiWan · 08/11/2012 14:07

YouTube comments are hardly representative of a mainstream school of thought Everlong.

Some poeple apparently find sheep irrisistible. Most people do not.

Kingsmill are not selling children for sex.

They are selling bread with an overpowering, and off putting, synthetic blueberry aroma.

StepAwayFromTheEcclesCakes · 08/11/2012 14:07

badtasteflump nah its cos he is a teen boy finding a teen girl attractive bit different to adults perving over a child cos she is wearing a school uniform.

Everlong · 08/11/2012 14:07

This reply has been deleted

Message withdrawn at poster's request.

Alisvolatpropiis · 08/11/2012 14:10

Are you sure Everlong?

Just because someone has written something sexual about the girl on YouTube doesn't mean the advert is sexualising her.

People on YouTube could write something sexual about cow shit.

missymoomoomee · 08/11/2012 14:10

everlong someone I knew used to think allsorts about shoe adverts that came on tv, because he liked feet, does that mean that all shoe adverts should be banned because someone had a bit of a pervy thought about it?

mutny · 08/11/2012 14:10

everlong some people see babies as sexula objects, because they are sickos.

Does that mean babys grows are sexy? To the YouTube perv, it wouldn't have mattered what she looked like. He gets off looking at young girls. That's sick.

Some people get turned on by looking at feet, I still wear sandles when appropriate.

GobTheGoblin · 08/11/2012 14:11

Never mind the advert, what does the bread taste like?

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