Kingsmill Fruit and fibre advert complaint

[ZigZagWanderer]

This may have been mentioned before but I would like to know how I go about making a complaint about an advert that I have found inappropriate. I really think it exploits teenage girls.

The weirdness of the day has finally overwhelmed me.

I can't tell whether jeanvaljean is being ironic, or not .

sovery I didn't go out 'like that' either, I did it half way down the road. Socks right up, skirt rolled up and shirt out. So did my mum and she went to a rather posh school back in the 60's.

Since when has a teenager ever dressed to suit their parents?
It's a rite of passage to make ridiculous fashion mistakes to make you cringe at in later years, and for your own teens to say OMG what were you thinking.

(wantonly asking-for-it) sex object Wtaf!

Anyone seen the 'Friends' episode where they get free porn so they're scared to turn it off and begin to wonder why the pizza guy's not up for it? Some people round here need to turn the internet off

If that girl's 'wantonly asking for it' I'm Twiggy-shaped (I am so not Twiggy shape).

This thread cannot possibly get any more bizarre than it is at this point if jeanvaljeans comment is serious.

I definitely think YABU. When we first saw the advert, DH and I laughed - it could have been a morning here with any of our elder three DDs. To be fair, DD1 even had the good grace to blush.

I took the advert as a standard family, trying to get some breakfast down a teen girl at any cost (even if it is manky toast!). I must admit, I agree with whoever said that the only bizarre bit was the extent of the Dad and Son's bread conversations!

That girl doesn't look remotely sexy - she looks similar in appearance to 95% of the girls at DDs school, and better than most of the girls we pass from a couple of the other less strict schools in town who are all beehived and fake tanned and made up to the nines.

Not read the whoe thread, but this could EASILY be a morning in our house.

Daughter is Hirt skirt - check
(The school sets a length and they all roll up the waistbands, I only bother telling her to roll it down once it gets to 8" or so!)
Smart Alec younger brother - check
Daughter who doesn't want to eat breakfast - check

AND she likes kings mill fruit and fibre!

The sexuality you are implying is in your head, op. dd doesn't roll her skirt up for sexual reasons, she does it cos it is the cool thing to do and she wants to fit in with h friends, just like every other 12 year old.

So wearing a short skirt is 'wantonly asking-for-it' - have I fallen back into the dark ages or something.

Tts what worries me. If pervey old men get off on seeing a 12 year old dressed like that, it is them that is sick, and there is no way on earth my daughter is 'asking fr it'

Dd's sense of fashion can be bloody diabolical at times, she is just trying to look cool! Last week I did draw the line at pigtails, straw hat, pink gillet, red top and too short jeans, but only cos I had to walk round town with her! There was absolutely nothing 'sexy' about that, it is just her expressing herself as a teenage girl. Exactly the same with the uniform, it's just others interpretations!

jeanvaljean seriously? OMG if that is what goes on in your head God help you should you or any of your family be raped while wearing a short skirt since you think "there are wantonly asking for it."

DH has just informed me that the Daily Mail are quoting "Mumsnets" view on this ad, as they have also done with the BFing doll....

Yes... interesting how they only quoted the minority who thought the ad was inappropriate rather than those who couldn't see the problem.

A grand total of 19 complaints was received about it. LOL. Nineteen :o

The only thing wrong with the advert is they have but fruit in bread

FFS sake, really Beyond?
The Wright Stuff do this too, and it really pisses me off.
It makes Mumsnetters look like a bunch of loons because of one OP in which the majority of posters don't agree with.
Why do they never pick up on that?

dm story link

"Web forums were deluged with critical comments. One parent wrote on Mumsnet: ?I really think it exploits teenage girls. At the end there is a girl dressed in a very short skirt, over-the-knee stockings and it?s basically her school uniform.?I just don?t see how it?s appropriate or what it has to do with a Kingsmill loaf. It?s blatantly using sex to sell an everyday product.? Another parent noted: ?I think it?s grim, to be honest. The same joke could?ve been made by dressing the girl in any number of other unsuitable-for-school outfits. ?The camera lingers on her giving a twirl, and the over-the-knee socks make her look like she?s in ?naughty schoolgirl? fancy dress. Yuk.?"

I think you are missing the point of the ad tbh. It's not about her being a sexy school girl, it's about her being rebellious!

And I know SP - fruit in bread? Whatever next!

Bfing doll...

dm link

"Angry parents have hit out at the doll created by Spanish makers Berjuan Toys.The Mirror reported that one mum labelled it 'toe-curlingly gross' on Mumsnet, while another branded the toy 'disgusting'"

this is how a lot of teen girls go to school with teeny tiny skirts I am sure a lot of dads dont want their girls going out dressed like that it isnt about sex it is about a teenager in a teeny tiny skirt which alot of them wear -and look freezing--

Does anyone else find it funny that mumsnet product tested this bread...? didnt pick me though, bastards

Oh Christ shall we just get rid of adverts entirely because they can't seem to show eff all without some chief offended busy body reporting it. What has happened to people?

And lets make all young girls on tv wear curtains. Because god forbid, they flash a bit of leg.

Yeah, I mean, come on- it's just a laugh. You know, a laugh about how hilarious it is that yet ANOTHER generation of young girls are growing up believing that the only way to gain attention is to hoik up their skirts until old square-daddy-o puts his foot down (via his pre-pubescent son) and tells them NO the silly, silly girls HahahahahahHAHAHAHAHAHAHAHA! HA!