to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

Only read the first and last of this thread, but ...

peddling this sexist twaddle. squoosh

... seems to sum it up for me in a nut shell. I don't find the ad funny or 'ironic'.

Yes it might be the reality that in many households the woman does the brunt of the organising, and even cooking perhaps. But it doesn't seem right to show it being typical to get no thanks, help or recognition for it all!

She's being treated like a bloody doormat and we're all s'posed to chuckle and sigh nostalgically?

It's crazy, my DH and I do all the cooking together, how could one person possibly get all of that done alone?? It takes bloody seven hours!

And then sat on a pouffe????? I'd like to see him try!

Depressing commercial, but made me swear not to be that kind of martyr!

I felt out of place in my halloween name on a Christmas thread, so have changed back to my regular one.

"The ASDA mum" - that makes me shudder!

hiddenhome I know what you mean about "not worth the fight" but it's because you fear the confrontation! If you don't feel you can carry through just pretend to be strong!
It's scary to stand up and say what you want and get people to do what you want, but when it works it gives you power to be in control! you'll get used to being strict and people will learn to respect you and listen do you. Anyway if they get their way, why shouldn't you? there has to be a balance! we teach our kids to share, to take turns, to be kind and listen and say please & thank you & sorry - why can't we demand the same from adults? never too late to start!

OhDearSpareHead
Gosh there are some smashing class bigotries on this thread, aren't there ?

Poor people feed their families cheap crap then spend the rest of christmas in front of the telly

People from the North are misogynistic, working class scum who are stuck in the 70s

All very Hyacinth Bucket

Agree with you there, SpareHead. I'm quite shocked that people like this actually really exist.
I don't know where they live, but it isn't in the real world.

We agree on few things laqueen

I don't think anyone says that mums who choose to do it all shouldn't make that choice though I'd rather drink bleach but it's the acceptance of absolutely no help, credit or respect for her role that pushes the Asda ad over the edge.

Interesting that Savvy is a Leeds based agency yet the female commentator isn't coming on saying "yes that's my role as a working mummy" I guess she must have relocated to the North.....

Maybe they have better things to do than watch TV adverts Kim.

Well - I don't actually like the Asda advert - but personally don't find it any more offensive than than most of the crappy adverts out there. I go so far as to pre-record anything I want to watch on a commercial channel so I can flick past the adverts completely.

Are there actually any that don't revert to stereotypes or sexist bollocks of some kind? I can't think of any.

I agree Softly .

I'm happy to be a sahm, my dh is happy to be the earner in the family, but we respect one anothers roles, and don't take the piss out of each other.

interesting

Yes, yes it's the gormless smile when she sits down on the pouffe that does it for me. She sits there gazing adoringly up at her DH and looks like all she needs is a pat on the head and to be told she's a really good girl.

That and her flush of pride as she presents her roast turkey. There's just something so childlike and little woman about it, the epitome of the 1950s housewife.

The parents in this ad are manchild and womanchild. They suit each other really. I despise them both equally

Wow- a lot people angry about this ad!
I actually rather liked it- with three small children- Christmas does feel a bit like that and I can really identify with the woman in the advert.

I'm no great fan of Asda particularly, but for many stay at home Mums that is quite an accurate representation of family life in December!

Interesting reading the comments from the advertising execs - Wow, I could do that/ this and get paid for it

Watching it again I didn't find it so annoying and was quite enjoying the jaunty Christmassy tune ! Wondered if they might have changed way the DH delivers his last line, but it's probably just me ?!

I don't find it so bad - apart from the last line. I think it is the reality for quite a few women (if the AIBU posts on here are anything to go by. I haven't seen it on TV yet (just seen the links here) but I prefer it to the usual John Lewis drivel. I am not looking forward to the usual month of women sobbing into their keyboards on Facebook and here on Mumsnet once JL have released their offering

And I say all this as a feminist Waitrose shopper married to a 'new-man'.

Scuttles off and hides

It's an advert for a supermarket- not a lifestyle guide! I think it is suposed to be humorous. . . .
In the run up to xmas, while DH is at work- yes I do all the cards, presents, tree, baking, craft stuff etc. . what's wrong with that?

On the day I do get help with cooking and clearing up from other adults, but three DCs all under 6 so they can't really muck in in a helpful way.

I'm feeling a little bit attacked and am quite offended by comments like ' You should be ashamed of yourself' (for identifying with the woman on the ad) and using by people the word 'northern' in a pejorative sense.

I am also quite shocked by fellow mumsneters for some quite bitter, angry and dare-I-say snobby outbursts.

I find it so depressing that 'mums' have to be the bloody guardians of Christmas.

Do you know what? I'm not a mum, and I don't have a mum to go to for Christmas. Who's behind our kick ass Christmas? The fairies?