to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

I think lots of people like Christmas but don't feel the need for a 'perfect' Christmas. I'm happy if everyone rubs along well together and has fun.

The idea of trying to be 'perfect' makes me snoozy.

I do all my shopping online- tree, food, presents- everyfink. And DH does the washing up That is true aswell- a man that MOVES Asda, they are capable of it sometimes..

Sorry haven't read the whole thread but justmatureenough I emailed Halfords about that appalling radio ad. Got a pretty lame response.

I think it's an OK advert [runs for cover...] The ''What's for tea love'' at the end made me laugh, it's tongue in cheek and not supposed to be taken literally I think!

the whole thing is jokey i think.

the rad fems need to stop hoiking and lighten up.

I saw an advert for Birdseye yesterday where a girl (I'd guess maybe 12ish?) kept trying to ask a boy to do activities with her, and he kept avoiding it. Until of course the girl promises they'll have crispy chicken for tea

I just find the 'humour' really lame, obvious and tired. About as funny as Brucie on Strictly Come Dancing.

The advertising standards people are getting complaints

www.brandrepublic.com/news/1158470/asda-christmas-ad-prompts-sexism-complaints/

The P&G "proud sponsor of mums" had me spitting blood.

Me too, at first. P and G mishandled it because the 'sponsor of mums' was that P and G paid for every member of the British Olympic / Paralympic team to have a ticket for their event so their mum (or dad, or gran or whoever) could watch them compete. I believe (but could be wrong) that they also paid for accomodation for family too.

However sexism and racism are often hidden as "a joke". The joke is the device to enable you o push through your sexist message and have an excuse. These ads are as much anti men as anti women. Thousands of us for decades have avoided sexist set ups where women cook and serve and men do nothing at home and the more this non norm is portrayed the harder it is for weaker women who tolerate sexism to resist it and the harder it is for men to get fairness at home too and in family life.

Oh and has anyone else noticed what gran's book is?

À la recherche du temps perdu?

Lol at linerunner

I want to say something sarcastic but I might be called a snob for thinking the average gran can't read Proust in French.

I'll give you the first word

Fifty

DP started to throw meaningful looks at me during the add and I said, no hun, don't even think about it. We shop at Tesco, and that means we each have to do our part over Christmas.

I was most annoyed that, after mum doing everything on her own, she doesn't even get a decent chair to sit on. DP said it marginalised the role of the father, which is true as well.

I have just viewed it yes it is shockingly out of date and does not reflect society of today they are out of their tiny heads!!

Gran reading Fifty Shades. Will the hilarity never cease?

fuck me, that is awful ! Basically it's calling men lazy cunts and women stupid cunts.

My god, She does everything and then she has to sit on the shit chair at the end of it? If I was her I'd be weeping and calling a divorce lawyer, not doing the washing up (wtf????) while everyone else plays. Oh, except a lady friend who helps, because that's, you know, a bird's job.

Asda confirming that they are, indeed, shit.

Kim "I think they should demand more sponsorship money from P&G."

Every time I see that ad my blood boils. I don't want your sponsorship or your capitalism umbrella company shit, and if you're going to sponsor me wheres my damn money!!

the rad fems need to stop hoiking and lighten up.

Hmmm, I'm not a 'rad fem'. I just don't find drudgery aspirational

You don't have to be a radical feminist to think parents should share Christmas duties. Any fair man will share it and most do.

Also women have a duty not to be put upon - do not tolerate it for one hour. Don't be a mug otherwise children will see that and think - ah female means you serve and clean up and male means you sit around.

Only 24 complaints apparently so far...

I've just complained so it's at least 25 now!

Only 25 complaints?

Link for complainers to do their stuff

Generally, I don't tend to get narked at adverts. But this one really pissed me off. I think it is offensive. It's basically saying men are lazy arseholes and women are happy to be put upon because it's all worth it if everyone is happy at Xmas. It's like something from the 1950s.

I've no doubt there are households like this, but that doesn't make it right. As a bloke, I buy all my own presents, wrap them, write my own cards, decorate the house - did it when I was living with my ex and do it now I'm single (obviously). At my parents, Dad has always done Christmas dinner, helps decorate the tree, goes shopping with Mum. There's plenty of single dads who do Christmas too.

I complained. As humourously as the advert.