to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

[MaureenLove]

mind you ASDA is a bit C1 C2 isnt it?

#snob

[ScarahScreams]

Agreement ! The only shot of the man is when he's in bloody bed. I was shouting at the TV last night it's fucking awful.
The drudgery of being a Mum. Haven't we moved on from that shit now ?

[thestringcheesemassacre]

Pile of wank.

When she comes out of the kitchen at the end and is all smiles as she sees all the LAZYARSE family watching tv. I would be raging at that point.

[MaureenLove]

you lot who see yourself in that woman - arent you ashamed? You are a DRUDGE

[AmberLeaf]

12pm on christmas day, not every day!

[squoosh]

I see this ad was dreamt up by Saatchi and Saatchi therefore it's fair to say it cost Asda ££££££. After it's weekend launch I'm sure they are scouring twitter etc, for feedback on this costly exercise.



The overriding reeaction on the internet seems to be 'WTF!'.

[shriekingnora]

I think they should do a realistic version. Complete with bickering about who has to go and get the tree/presents/food, drunken shouting and laughing at the telly, hysterical kids crying in the corner 'cause they've broken their new stuff already, people eating quality street by the kilo and looking a bit green, parents unable to drink so much as a sip of champagne without getting tipsy as they've had two hours sleep and then a couple trying to fit all the recycling in the bin. As a closing shot I would suggest the camera pans to a pile of Christmas cards on top of the fridge that both person thought the other was posting.

[squoosh]

Drudgery is so aspirational for Christmas 2012, doncha know!

[CointreauVersial]

Oh dear. It made me smile, I'm afraid. There were certainly a couple of scenes that struck me as all-too-familiar - sitting on random seats at the dining table, sweating in a wooly scarf at the shops, trying to get the christmas lights to reach the socket.... I just took it at face value: a gently humorous view of all the mad preparation that goes into Christmas.

Sexist though, undoubtedly. But it's an advert for a supermarket, not a political manifesto, and I can't get myself worked up about it.

[Mintyy]

It is a hateful advertisement. I actually feel quite upset by it.

[miaowmix]

But MonthlyFullMoon, presumably he likes to eat the food, so he could cook lunch/wash up?
I happily decorate the tree and write the cards because I am more artistic than dp and have nicer handwriting, but he's a bloody good cook so will do that. We would both get the house ready and tidy up. It's such an outmoded stereotype.

[IsabelleRinging]

Actually, Christmas is exactly like that for me, (and probably loads of other families), so it probably will appeal a big part of the population.

Won't persuede me to shop at Asda though.

[IsabelleRinging]

DH does help with the dishes though!

[Chubfuddler]

If the run up to Christmas and the day itself is actually like that for you I think you need to be having a serious look at your family dynamics.

[squoosh]

Ugh, I feel sorry for anyone who sees that ad as a reflection of their own family set-up.

[MaureenLove]

WOMEN! dont send cards!

I stopped in er.. 1998 and have never bothered since. Loons still send them to us though to try and break me

[JugglingWithPossibilities]

I guess most of us can relate to some small parts of it though - in terms of Christmas preparation - you know wrapping presents, preparing veg ... it's all pretty familiar. The family dynamics though are not ones I aspire to ! And that's them on a good day !

[AmberLeaf]

Ugh, I feel sorry for anyone who gets so worked up about an advert for a shop that they don't even shop in!

So worked up that they are calling women who enjoy christmas prep drudges.

[rainonmyparade]

I really liked the advert. I do get the point that some might be offended but it kinda summed up my whole Christmas, but I wouldn't have it any other way. It made me smile at the end.

[IsabelleRinging]

Why?
DH is working from early in the morning to around 6pm every day, and some days away from home, usually until the lunchtime of Christmas eve. I work in a school part time and will finish a few days before so someone has to get ready for Christmas and seeing as I have more time why shouldn't it be me?
I think most of you missed the pint of the advert, which is showing what Christmas is actually like, in lots of homes, not what it should be like.

[MaureenLove]

its showing a woman conforming to every single stereotype that exists and that a lto of women would like to make ancient history.

[squoosh]

I think most of you missed the pint of the advert, which is showing what Christmas is actually like, in lots of homes, not what it should be like.

You think? None of my female friends martyr themselves to the degree shown in that ad. To me that ad is quite foreign.

[MaureenLove]

The women on here who see it as their family need to take a long look at themselves realise that when the shit hits the fan and you cant do it ( for whatever reason) you'll have some emasculated wimp at home unable to cook as " the wife wouldn't let me" and your children will STILL see it as a womans job to be primary carer.