Something that doesn't get talked about much is that there is actually quite a cottage industry around "natural" birthing and that is starting to put pressure on pregnant women. Especially online.
People have successful businesses as doulas, independent midwives (depending on the country, laws can be v different), hypnobirthing instructors, teaching classes like Lamaze or Bradley, selling all the crapola that comes with "natural" pain relief methods like balls, Tens machines, birth pools and other homebirth paraphernalia.
I stopped reading another forum because the Birth/Labour section was completely taken over by a couple of women who worked as professional doulas and hypnobirthing teachers. Their every post was given to emphasising the dangers of hospital births, epidurals, C-sections, and inductions. There was never any mention (or even real understanding) of the very real complications that make that stuff neccessary - in fact, mentioning the risks of labour was actively frowned upon and discouraged - the given wisdom was that every woman was irrationally terrified of birth, and the only thing that would help was being endlessly told how easy it was going to be. Talk of babies getting stuck or going overdue was actually seen as contributing to the likelihood of complications occurring. Posts asking for help getting a planned C-Section were ignored.
In fact, this woman made her (quite handsome) living making women believe that Irish hospitals were full of arrogant consultants dying to induce, forcep, and C-Section every woman that stepped through their doors, and the only way to protect yourself from the doctors' (sic) ignorance was to purchase her hypnobirthing book and CDs and if you possibly could, hire her as a doula as well.
I stopped reading a couple of years ago when on the advice of the forum, a woman refused to go to hospital despite going weeks overdue, waters breaking with blood in, etc. Her baby was fine - but no thanks to an army of posters with no medical degrees and no knowledge of her tests and history.