Whoever on Earth thought this was an OK way to get women into science needs their head examined

[ziptoes]

I know IANBU, but someone sure the hell is...

This is wrong on so many counts.....

there is a big thread on this in Feminism

here www.mumsnet.com/Talk/womens_rights/1500944-Prepare-yourself-for-a-fit-of-rage

Rationale for the campaign is here
europa.eu/rapid/pressReleasesAction.do?reference=MEMO/12/465&format=HTML&aged=0&language=EN&guiLanguage=en

Well meaning, but could they have been any more patronising?

it's all a bit like that hideous girly lego range, just aimed at teenagers

science-girl-thing.eu/

shop.lego.com/en-GB/Olivia-s-Invention-Workshop-3933

I can't imagine going over to feminism, but that advert is unbelievable.
Strangely enough it's got 900 odd dislikes:24 likes.

It looks more like something to lure men into science to me!!

ripshere We are quite nice, come have a look.

No, you can't fool me. Sorry.

Did you notice the telephone wire too? Aren't us girls just so ditzy.
We love talking on the phone to our pals and wearing makeup and giggling at nothing.

This video is private.
If the owner of this video has granted you access, please log in.

Whats it all about? pointless talking about something no one can access. NO I'm not signing up to you-tube .

Wow. Phenomenal work, blokes at the EU. Phenomenal.

I got the 'this video is private' message on youtube too, you can see it [[http://www.telegraph.co.uk/science/science-news/9349923/Science-girl-thing-video-branded-offensive.html here] on The Telegraph website.

Link fail www.telegraph.co.uk/science/science-news/9349923/Science-girl-thing-video-branded-offensive.html

Even leaving aside the feminist angle, I am a scientist and it's pretty offensive to science too. I would not use it to encourage girls to take science A levels. Although it might provoke some interesting discussions!

And if it was publicity they were after, they've got it.....

It might help if more was done to eradicate the institionalised sexism present in many scientific institutions. It can be very hard for women to achieve the highest positions within the scientific community.

My DH is a research scientist and part of the equality and diversity team at his place of work. He's spent the last nine months or so working very hard to get his employers to sign up to the Athena Swan Charter for women in science (finally succeeding last week after a fair old battle).

website here if anyone is interested or has DD's interested in career in science.

if you do pop over to feminism I got the private message but then found a link to a copy - you can see it there.

come on ripsishere, you know you want to

Still scared. I am a kept woman and currently don't work OOTH. I wouldn't be much use in that area - although having said that, I do have solid feminist principals

YANBU. Welcome back to the 1800s!

The websitos is pretty bad but the video is a bit so what I think. Not as bad as I thought it would be given as the fuss! Clearly they have got their target audience wrong but they are hardly the first to do that.