Prepare yourself for a fit of rage

[squeaver]

The EU has spent actual money on a campaign designed to interest girls in science.

this is the result.

I was expecting there to be a pink test tube. But it was actually a pink petri dish, so it has certainly exceeded my expectations of the level of novel thought that went into the making of this video.

Did you like the bit where they put down their sunglasses and picked up the lab goggles? Did you get it? Did you?

they have a facebook page

www.facebook.com/sciencegirlthing

Of course, girls are only interested in science so they can make more make up and nail varnish. Didn't you know that?

Holy crap. Who the hell is this intended for? Who is their audience?

I'm going to put this in chat too, for a bit more traffic.

I've posted on their wall.

salpetric acid and way too long artificial nails don't mix well. Unless horrible fumes and a bubbly look is what you aim for. I know that from experience /

Abysmal video, worse than I expected from looking at the facebook page which actually looked quite positive.

The FB page is much better than the video.

WTAF???

Glad to see how they've tackled the fundamental issue for women in science - how to cope with a career structure that demands extremely long hours (writing grants, supervising students, admin, writing papers, and finally - actually doing science) and no career breaks at exactly the point when women who want children need to get pregnant.

Oh wait, no, they haven't at all. What a surprise.

Horrible, horrible, horrible.

I wonder if this would actually appeal more to boys given the overly sexualised video?

I got four seconds in and decided hitting my head against a brick wall was preferable... Brb. Watching the rest....

Oops, I think I crossposted with squeaver in starting a thread on this.

I cannot believe they spent money on this pile of sexist, patronising crap. And it's part of a big EU campaign being launched by the female European Commissioner for Research, Innovation and Science, who said: "I launched the video teaser for the campaign. It makes studying science look so cool that I wish I could turn the clock back a few years and choose science subjects to study!" Did she actually watch it?

Great minds, exexpat (unlike the buffoons responsible for this!)

yay our little girls can go and learn how to make more pink stuff! YAY!

Oh for god's sake. DD1 is studying engineering (4 girls out of nearly 400!) and she also agrees!

that is totally horrendous.

Every feminist cell in my body now hurts...

When I took up triple science in high school, it wasn't to find out the chemical compound of my blusher. In fact, I don't think anyone in the group gave a shit about the fact our lipsticks become a bright red after reacting with NH2 compounds (that's a subscript 2, btw). I was more interested in the fact hydrogen was flammable, thus a leak may have been behind the Hindenburg disaster. Or, you know, nicknaming our physics teacher Mrs Lead because her initials were PB...

I can't think of the words to express how I feel about this.

I mean who the fuck wears 6 inch heels in a lab all day?

I mean

Just

Arrrrrrrrrggggggggghhhhhhhhhhhhhhhhh

Dreadful. Not only is it a shit promo video, the message is appalling.

I hope the creative that came up with that concept has been shot.

I had to stop watching after 15 seconds.

Just awful.

This could only be more tragic if there was a nude blonde in heels and a 'sexy labcoat.'