My understanding of 'social implications' is simply 'your child is more likely to get sick if you use this milk instead of your own' and that this brings with it implications for yours and your child's quality of life.
But yes - it is an interesting phase and is open to interpretation.
Personally I come over all
when I hear mothers bleating about formula being seen as 'poison'. FFS - 95% of babies in the UK will have had formula by the time they're a year old. It's hardly a niche product.
As for the 'extra calories' you apparently need if you're breastfeeding - well most people in the UK throw out almost as much food as they dish up to their families. I don't believe for one minute that breastfeeding mums spend more on food. They just throw out less. And maybe most of them are using the calories from the extra fat they put on their arses and thighs during pregnancy (yes - that's what it's there for).
Have to say - I find the whole tone and focus of these discussions about feeding choices a bit dispiriting, because they're always the same. The sense that it's a consumer choice like any other - it's all about a mother's feelings, likes and dislikes, what's convenient or socially acceptable to her. And a failure to acknowledge that actually the choice affects TWO people - and one who is most profoundly affected by the choice - the baby - their experience and preference, well that doesn't seem to ever really form part of the discussion. And if you draw attention to this aspect of the subject then you're accused of guilt tripping. It's like: 'I'm talking about infant feeding! How dare you bring the baby into it!'.
I suppose the bottom line is whether you think it matters to babies how they're fed. I think it does. I think bf and ff are fundamentally different. Not just the milk, but how it happens. And I don't think they're equally good. I think if you start from that position and you try to consider things from all perspectives (baby's as well) then you do see things differently. Doesn't mean you think all mothers should breastfeed, but it certainly makes you want to discuss it in a different way.