I think we need to be very, very careful what we wish for. Before FF there were wet nurses for those who could afford them. Ever asked yourself why? And ever asked yourself why all these women flocked to buy formual milk when it was first invented and marketed, instead of saying 'why on earth would I pay a fortune for that suspicious looking stuff from cows when I have the perfect product here - for free?'
It's so easy for us now from our cushy, smug, privileged, first world, 21st century 2.4 children viewpoint, to forget what having NO CHOICE is really like. Women were sick of the pain, (sometimes) sick of the martyrdom, sick of the lack of sleep, (sometimes) sick of being like skeletons with no teeth in their heads, sick of underweight babies, sick of the time it took when they had several other children to care for.
The simple fact is that some mothers and babies take to BFing like ducks to water but some do not. And for them, at its worst, it can be hell on earth. Of course plenty of people would be fine if they were forced to make the effort, but others will never 'be fine' with BFing. And let's not even start on women who need to go back to work. I couldn't express a decent amount of milk if my life depended on it. There just were not enough hours in the day between actual feeds, when I stood half a chance of syphoning off enough for an expressed feed - what a joke that was.
If FF was banned tomorrow there would be all sorts of very real 'social implications' the like of which HVs haven't seen in a hundred years. Post natal depression and sleep deprivation would go through the roof for a start, as would babies who are stuggling to put on and maintain weight. Mothers who couldn't feed successfully would make themselves ill with the stress and the guilt, and some would secretly resort to using unsuitable cows' milk products out of sheer desperation so there would be health implications there.
Some mothers would fail to bond, or reject their babies altogether, like they do in the animal kingdom - especially if they found it excruciatingly painful to BF, as I did. There were days when I honestly do not know how I didn't punch the baby at my breast - it hurt so badly. I remember very clearly those times when I would sit there with my teeth and fists clenched, my toes curled, letting out long, low, barely controlled moans of pain, trying not to disturb my feeding baby, looking at the traces of blood mixed in with the milk around his mouth, and with big fat tears of desolation rolling down my face, feeling like an utter failure.
That happened to me with two out of three of my babies. The other one was much more bearable for longer - I managed three months with him, but it was still not the easiest or greatest experience, and I was delighted to stop. I could have soldiered on but by that stage I had lost my fear and guilt over formula - he'd had his colostrum and I opted for an easy life and a full night's sleep instead. So shoot me.
But I had that option thank fuck. The alternative does not bear thinking about.