This I know if I saw one of those Id likely crane my neck whilst wondering wtf is that thing?! Alright, slight exageration but I might be more likely to glance over. Whilst I wouldnt bat an eye lid at a regular bf mother. Theres tonned of different ways of bf discreetly without 'covering the baby' as the site claims. I did think at least it was multifunctional until I realised it probably wouldnt be all that hygenic to change a dirty nappy on it then use it to cover up..... I dont even know what really?