Toby Young's free school is a lot about him and not so much about the needs of the local community.
The original proposal was for a school in Ealing (where TY lives and there is a real shortage of places). No site could be found. By this time TY had become the media face of free schools. He is friendly with Michael Gove who needs free schools to work as he has staked his career on them. Gove leant on the Tory led Hammersmith council to find a site. A site was found. The site is v near a state of the art new build academy due to open in Sept. There is therefore no great need for places in the area. The academy will likely suffer as the free school will cream off some of the ambitious families in the area.
The free school will select 10% of it's pupils on musical abilities following a test. Quite a clever may of helping out the middle classes who've paid for classes.
The separate application route (for the first couple of years) means parents have to be bothered to make the effort to apply. That ensures kids from very unengaged parents won't apply. What a bonus if you need your school to be a success for your own reputation. Not such a bonus if you want everyone to have equal chances.
A lot of people in the free school movement resent TY. Most free school founders are passionate about education and willing to listen and learn about what it takes to make a successful school. TY never listens, he is not interested in learning, he has his views and his headline grabbing approach and he steams ahead.
I fear his involvement in the West London Free School will prove it's biggest problem.