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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To dislike 'cutesy' supermarket products?

40 replies

HeathcliffMoorland · 17/02/2011 13:13

To clarify, I mean smoothies that say things like "drink me I'm yummy and healthy" on the box, or shampoo with the likes of "I have no parabens at all!!!" written on the container.

Yes, I do have bigger fish to fry, but I can't help but seethe a little as I pass them.

AIBU?

OP posts:
treas · 17/02/2011 13:16

seethe, really?

ASecretLemonadeDrinker · 17/02/2011 13:18

haha, yanbu. Dumbing down, we obviously are a nation that needs to be treated like a toddler

Thingumy · 17/02/2011 13:20

I dislike the 'look we are hip' packaging aka Innocent et al.

pinkthechaffinch · 17/02/2011 13:21

Innocents the worst offender 'if you're not really happy, you can tell our mums!'

FFS

ShatnersBassoon · 17/02/2011 13:21

I've never noticed that sort of thing, except for on children's items. I always forget my glasses when I go shopping though, so I only buy products I can recognise from their outline and colours.

TigerFeet · 17/02/2011 13:24

My work involves food packaging and I'm seeing this more and more.

One product I saw recently had heating instructions along the lines of "Pop me in the microwave and heat me for four minutes. But be careful, I will be HOT."

Food referring to itself in the first person. Whatever next

Wordsonascreen · 17/02/2011 13:24

I like it

So ner

TigerFeet · 17/02/2011 13:25

And the fact that we have to state on packaging that food will be hot once it's heated up makes me want to claw my own eyes out tbh.

nickytwotimes · 17/02/2011 13:27

yanbu

fucking annoys me too.

luckymamacourgette · 17/02/2011 13:27

Can't stand anything that professes to be "yummy" and is aimed at adults.

Similarly I cringe when literature aimed at adults refers to your "tummy" - pamphlets at the GP and so forth.

Wordsonascreen · 17/02/2011 13:28

Food and other household items should have a chip in them that talk to you

Like talkie toaster in Red Dwarf.

TrillianAstra · 17/02/2011 13:28

I like it if my food is friendly.

I'm not at all twee in most ways, but I like Innocent & friends.

methodsandmaterials · 17/02/2011 13:30

Yup, I absolutely loathe "chummy" packaging. It is one of the many reasons that I think that Pret a Manger is crap.

Wordsonascreen · 17/02/2011 13:32

What would you have

Ginsters pasties with "this is shit and full of testicles"

Cheap white wine with "this will give you acid indigestion"

[disclaimer I love Ginsters pasties I drink crap wine]

camerondiazepam · 17/02/2011 13:34

"These frankfurters are made from genuine lips and arseholes. Scrummy!"

FindingStuffToChuckOut · 17/02/2011 13:36

I love labels that say "no paraben's"

Thingumy · 17/02/2011 13:36

"Our smoothies are fab.They contain 20 teaspoons of sugar,your dentist will love you!

methodsandmaterials · 17/02/2011 13:38

"Contains absolutely nothing good for you whatsoever. Sorry"

HeathcliffMoorland · 17/02/2011 13:40

Don't get me wrong, I'd be perfectly happy with a plain statement that the product contained no parabens, and I'm all for nutritional information...

I just dislike the presentation of the information.

OP posts:
BornToFolk · 17/02/2011 13:42

Our local buses have signs that say "I'm air-conditioned!" Hmm What's wrong with "this bus is air-conditioned"?

FindingStuffToChuckOut · 17/02/2011 13:45

OH I get you - I actually don't think I see it. I just blank over any trite marketing these days and pretty much ignore it.

Just realised (from this thread) that that is what I do & I'm pretty chuffed about it. My 'auto blank out the marketing crap' internal devise is pretty brilliant actually.

Of course the way around this is to know, really know, how to read a the nutritional/ingredient infomation/label. The rest is all pretty much designed to deflect you from the reality of what the label actually says.

5DollarShake · 17/02/2011 13:46

And those shower 'smoothies' that say 'I am not food, don't drink me', which you just know have come about as a result of some numpty trying to drink one.

Chil1234 · 17/02/2011 14:13

@5dollarShake... more likely that it came about because some focus group led by 20-something, fresh-out-of-college, didn't-make-the-cut-for-The-Apprentice, product managers thought 'Our valued customers are such brain-dead idiots they might mistake this for a drink!'

HeathcliffMoorland · 17/02/2011 14:20

Actually, I never really thought shower smoothies had much of an edible smell.

Loreal Kids shampoo, on the other hand... Grin

OP posts:
TrillianAstra · 17/02/2011 15:14

Some buses near me say "Will I be on the guided busway soon?" as if they are making a pointed comment on how long said busway has taken to build.

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