well I've moved from a large commuter town to a small rural town in a touristy area and I believe there are pros and cons.
The pros:
Despite what many posters have said on this thread I have found that the people here are FAR more friendly than where I've moved from, and they are always willing to help you with things, or know someone who can if they can't.
We are a stones throw from gorgeous countryside and only a short drive from lovely beaches too. My DD has completely fallen in love with Dartmoor and she is a lazy so and so usually lol.
The majority of the schools in the area are very good (many being in villages) and we have managed to get DD into a lovely primary school where she is doing well.
I can look out of both my living room windows and see beautiful rolling hills in every direction and it really does make a difference to your mood.
You have more choice of local, smaller shops which is a nice alternative to big supermarkets when you want something a bit different/fresher.
Ok, Cons:
There is more driving involved (although we are lucky to have great transport links due to being in a tourist area). I have to drive DD to school and if I want to do any type of shopping expedition I need to get to the nearest city which is a 30 min drive or a 25 min train journey.
It's a 4 hour trek back up to see my family, which I admit is a PITA.
The jobs in this area are hard to come by and are lower paid, this is ok at the moment as I am a SAHM. But when I need to work again, if I had to I could commute to the local city, so, whilst not ideal, I know work is possible to find.
Property is ridiculously expensive due to it being a very beautiful place, but also because there are SO many houses round her that are weekend homes for well off city/town dwellers who want to escape at the weekend. They have priced most locals out of the market now, which is obviously a concern to the local govt who can do little about it.
So that's my experience of moving to a rural area (and yes I have also lived in London for a while and find rural living preferable to that too). I want to point out that there are alot of generalisation from posters on here about the countryside like kids drinking earlier etc, I have to say I don't agree.
The kids round here are generally polite, well mannered and well behaved (even those that do drink), whereas many of the teenagers I encountered in my home town were not so lovely. Plus even though I lived in a large town I started drinking at 13....just because I was 13. Teenagers will ALWAYS try certain things, regardless of where they live, because it's part of growing up.
Sorry to ramble on and I hope some of my post has been useful to you OP.