Why? Why buy your kids what can only be termed "fashion" blouses and trousers rather than school uniform ones (and this is primary we are talking about). Why allow them to even say they wont wear the normal polo shirts like everyone else? why buy girls black trousers when the rule is grey - why a grey cardi when it should be green?
obviously if someone has moved into area, or has lost items towards the end of the year, things get a little lax and anything goes, but why buy a whole set of new stuff, that IS NOT the uniform - and its not as if its because its cheaper, its not
the trouble is the kids get used to this and parents pandering to them, but the local secondaries will not tolerate it - I await the annual series of front page stories about how petty schools are for sending kids home for having the wrong trousers, or wearing trainers
I can imagine some of these mums marching in and having a word with their DCs eventual employer about their "right" to be late once in a while, or to not want to wear the provided uniform!