When I was 17 I was in a newly opened coffee shop with my new date, and I ordered an espresso, thinking it would arrive more quickly I was surprised with the thimble of black stuff that arrived!!
Now, I love an americano, and savour the time I get to sit and drink one if I'm out. I also like a filter coffee if I think the beans aren't too bitter i.e. old, back of the cupboard for who knows how long.
I love the Columbian Fair trade coffee one cup filter thingies from MnS as a treat at home - though why they don't have one or two plastic thingies and the rest as coffee bags I don't know - it is more environmentally friendly..
Freeze dried Kenco coffee isn't the worst - IF you just need the caffeine (and no I wasn't one of those lucky MNers who won that competition).
I think that TIME is actually what this thread is about - IF you get time to sit down and have a coffee, you want it to be right, as you don't have time to re-order if it's not right.
We are time starved.
Incidentally, I read somewhere a black filter coffee, americano and espresso have no calories - the others can whack up quite a calorific load if you're not careful, especially with full fat milk etc. Some of the Starbucks confections can be 400 calories plus - that's a meal!