I came looking to see whether there was already a thread about this. I don’t follow them, but their content started appearing on my social media as suggested posts around the time they began sharing that they were “bringing their son home,” followed by the flood of videos the baby shower etc etc etc.
It was immediately obvious that this must have happened earlier in the year, which likely explains how they’ve been able to share so much. Even with his face blurred, though, it would be very easy for someone who knew the child to recognise him, which makes the amount they share surprising.
They do appear to avoid sharing his real name, consistently referring to him only as “our son” and never saying his name on camera, even in moments like his first steps, where you’d naturally use it. I don't believe he is called Lincoln, but it is good they have done this. They also post older videos where he appears much younger, which I assume is to avoid people guessing his age. That at least suggests some awareness.
That said, I still find the whole thing uncomfortable. The “he’s so lucky” comments and the monetisation of adoption doesn't sit right with me, and it often feels like their influencer persona comes before the child’s needs. In many videos they’re focused on the camera rather than him, and it comes across as staged content, with a toddler as the centrepiece who has no understanding of what’s happening.
Overall, it presents a very sanitised and unrealistic picture of what is actually a complex and emotionally demanding process.