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WAITROSE: renaming feminine products as period products to be more "inclusive" after a complaint.

90 replies

SunshinDay · 11/07/2026 08:01

I thought we had seen the back of the maddness ? What are they thinking ?

OP posts:
ImPamDoove · 11/07/2026 17:17

I much prefer ‘period’. ‘Feminine’ is twee and somewhat patronising.

NotYourTherapist · 11/07/2026 17:20

Prefer ‘period’ products. ‘Feminine’ sounds like they’re embarrassed to say they sell products fur that ghastly time of the month when women bleed.

Their reasoning is gender-woo fuckery, though.

‘Gender neutral’? Oh, behave!

Women and girls have periods.

Men don’t have periods.

Menstruation doesn’t give a fuck about how you identify.

susiedaisy1912 · 11/07/2026 17:26

I prefer period products but only because I hate the phrase feminine hygiene or feminine products

Inmyuggs · 11/07/2026 17:26

Portmore · 11/07/2026 13:20

That's not a statement from Waitrose.

I think it's great that they are using the word period as period products is exactly what they are. Why should we be discrete & call it 'feminine hygiene'

I need products for my period not for my femininity.

Good explaination..

MyThreeWords · 11/07/2026 17:29

I'm fine with 'period', too. But it is a bit odd when you think about it. How many other things are 'periodic' without being called a period? It was probably grindingly euphemistic when it was coined, but now we are used to it.

It must be odd for Americans especially -- to have the same word for a piece of punctuation and a bodily process.

Inmyuggs · 11/07/2026 17:35

I went to see what Nz call it on my supermarket apps
Period & continence care.
I always think of the butch women reaching for the vagisil wash when I hear feminine products years after seeing that as my partner wouldnt shut up at the time about the products name.

SadiraOfTyr · 11/07/2026 17:38

Can you post a link to the Waitrose press release where they are announcing this and they’re reasoning? A screenshot of some random post with no attribution doesn’t really cut it.

And yes, I prefer period products too.

BeardySchnauzer · 11/07/2026 17:40

I don’t really like period and continence products being lumped together either tbh although I understand the reasoning.

HereIsWhatIKnow · 11/07/2026 17:43

Trans men have periods.
They don't relate to the adjective "feminine".
Many will still menstruate.
Period Products is a reasonable compromise.
I was thinking pitchfork t'other day when what I thought was a trans woman was complaining about endometriosis. Cue a whole host of comments about not possible, no uterus etc
Turns out it was a trans man, who therefore did have a womb. They had long hair and looked male, but presentation came across as transwoman hence the mockery/ire. But they had had endo and it did make me think how much I do judge on looks alone.

raquarita · 11/07/2026 18:03

Mumwithagreenhouse · 11/07/2026 12:52

Wow there’s no need to be so nasty to OP! This is a discussion not a TikTok!

Gosh, you’re strange. Nobody was nasty and I wasn’t talking about TikTok.

Please don’t bother me again.

TheLightSideOfTheMoon · 11/07/2026 18:07

Thank fuck.

No longer do we have to hide with our ‘feminine issues’.

Periods are ugly and painful and messy and it’s ridiculous to pretend otherwise.

’Feminine hygiene’ sounds like we’re lining our white panties with flower petals. We are not.

Lomonald · 11/07/2026 18:10

I am past periods but I hated with a passion feminine products or worse Feminine hygiene!, period products is much better for women.

FreyaLovesTheatre · 11/07/2026 18:12

HereIsWhatIKnow · 11/07/2026 17:43

Trans men have periods.
They don't relate to the adjective "feminine".
Many will still menstruate.
Period Products is a reasonable compromise.
I was thinking pitchfork t'other day when what I thought was a trans woman was complaining about endometriosis. Cue a whole host of comments about not possible, no uterus etc
Turns out it was a trans man, who therefore did have a womb. They had long hair and looked male, but presentation came across as transwoman hence the mockery/ire. But they had had endo and it did make me think how much I do judge on looks alone.

It doesn’t really matter what a few people have tortuously achieved to try to escape being men. This is an issue that relates to women, no matter how typical it is of a few men to try to own the space, to gatecrash in and change the rules to suit themselves is truly typical male behaviour.
À lot of women have decentred men and male ways, and that includes men who are desperate not to be men, and along the way, make their presence felt in a disproportionate way, just like all disgruntled men.

Portmore · 11/07/2026 18:13

likelysuspect · 11/07/2026 13:28

Well its menstruation actually, the word period is also a euphemism.

I've never heard anyone use the term 'menstruation' in every day language tbh.

I've called it period since 1993 when I had my first one until now when I'm approaching my last.

Do you say 'having a poo' or does one 'defecate' instead.

It's period, period.

VivienneDelacroix · 11/07/2026 18:19

TheFallenMadonna · 11/07/2026 08:06

Period products is a much better descriptor than feminine products.

Exactly. This is so much better - anything that can contribute to reducing the stigma of the language around periods is a good thing.

Feminine hygiene is unnecessarily flowery, and is just an example of how women are expected to keep periods quietly to ourselves.
It really is time for this to end.

WaffleParty · 11/07/2026 18:24

Good for them. Makes sense.

ForthCo · 11/07/2026 18:24

While I think period products is a better name it would have been nice for them to change it for women.

SunshinDay · 11/07/2026 19:18

Wouldnt it just be easier then with the male products to simply say "female products " ??

OP posts:
SunshinDay · 11/07/2026 19:19

ForthCo · 11/07/2026 18:24

While I think period products is a better name it would have been nice for them to change it for women.

That excludes girls

OP posts:
SunshinDay · 11/07/2026 19:20

VivienneDelacroix · 11/07/2026 18:19

Exactly. This is so much better - anything that can contribute to reducing the stigma of the language around periods is a good thing.

Feminine hygiene is unnecessarily flowery, and is just an example of how women are expected to keep periods quietly to ourselves.
It really is time for this to end.

But they are not doing it at all to reduce stimga for biological females at all. It's for the trans community.

OP posts:
SunshinDay · 11/07/2026 19:22

SadiraOfTyr · 11/07/2026 17:38

Can you post a link to the Waitrose press release where they are announcing this and they’re reasoning? A screenshot of some random post with no attribution doesn’t really cut it.

And yes, I prefer period products too.

It's a screen shot from the times

OP posts:
Okiedokie123 · 11/07/2026 19:27

I dont like their reasoning (because there is no such thing as a "non binary person" or "Transgender") but I also prefer the term period products tbh. Its more accurate.

SunshinDay · 11/07/2026 19:27

raquarita · 11/07/2026 12:00

Aww bless you OP. This didn’t really go your way, did it?! Perhaps be reasonable for a minute: what would you honestly prefer products for periods to be called? “Feminine products” is frilly and fussy, “period products” is direct, to the point and makes it very clear what they are for.

Edited

? I've had to leave ocado because I didn't like their attitude to half the nation and indeed, world. I've been getting my food shop from Waitrose and I really don't want to have to leave them and get out of our new routine.
I'm very interested in what people think of it and yes I'm inclined to agree I'm not keen on feminine products either. However I don't agree with the reasoning behind it at all.
I think female products and under that banner period stuff maybe better.
At the moment I see it as waitrose bending to the trans lobby and erasing women in store.

OP posts:
SunshinDay · 11/07/2026 19:28
  • and is the motive here more important than the actual change ?
OP posts:
Busylizzy87 · 11/07/2026 19:30

They should be called period products because that's what they are.

Language is so important. We should be able to say periods out loud and talk about them freely. We should feel comfortable talking about our bodies and their natural behaviours without stigma or shame.

I'd complain if they were called feminine products too. Enough euphemisms! These things should not be taboo.