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WAITROSE: renaming feminine products as period products to be more "inclusive" after a complaint.

90 replies

SunshinDay · 11/07/2026 08:01

I thought we had seen the back of the maddness ? What are they thinking ?

OP posts:
backformoreofthesame · 11/07/2026 12:35

I can usually spell period so I prefer the shorter word over menstrual

Mycatmax · 11/07/2026 12:38

Period products is far preferable to “feminine products” in my opinion.

TheyGrewUp · 11/07/2026 12:39

The name is fine but for correctness I think they should have said "menstrual products".

There was no need for the explanation.

GoodHonest · 11/07/2026 12:39

FFS. . The only people who use sanitary products are women. Biological women. World's gone fucking mad.

Rewilding Jude is a woman. Whatever crap she takes (she is going bald from taking male hormones) won't alter her genetics.

LaliqueSaltGrinder · 11/07/2026 12:44

Slimtoddy · 11/07/2026 12:11

I think I might prefer Female Products. Period Products is ok but I wonder if we used more scientific language might we move away from social language. Menstruation Products might be better.

Disagree. Period as a word has a meaning which might mean a length of time, but is also commonly used to refer to menstruating. Women would not say "I am menstruating" they would say "I'm on my period".

There are a lot of women out there who are functionally illiterate, or who have English as a second language. The NHS using language around "people who have a cervix need cervical screening" or "people who menstruate" rather than just women is excluding people who don't know what those words mean. That is not a good thing. Plain English is best to be easily understood. Women. Periods. Mothers.

Mumwithagreenhouse · 11/07/2026 12:52

raquarita · 11/07/2026 12:00

Aww bless you OP. This didn’t really go your way, did it?! Perhaps be reasonable for a minute: what would you honestly prefer products for periods to be called? “Feminine products” is frilly and fussy, “period products” is direct, to the point and makes it very clear what they are for.

Edited

Wow there’s no need to be so nasty to OP! This is a discussion not a TikTok!

istherereallytimeforallthat · 11/07/2026 13:09

Amyrallis · 11/07/2026 12:15

If this is just a change for period products then fine, that is an accurate descriptor. Are other products being relabelled too eg Men's Toiletries, what about the the other items that are traditionally in the 'Feminine' aisle, Hopefully they become Women's Toiletries

Agree. If they are going to do it, they need to be consistent.

istherereallytimeforallthat · 11/07/2026 13:12

Ha! Busted already.

Just had a look at the 'toiletries' section on the Waitrose website and guess what - a section labelled as 'Men's Toiletries'. Hypocrites.

TeaWithASplashOfMilkPlease · 11/07/2026 13:19

I’d rather not have period products labelled ‘feminine’ - it might help break the rather sickening obsession that some TWs have about them, fetishising them as the epitome of femininity and ‘womanliness’.

Portmore · 11/07/2026 13:20

SunshinDay · 11/07/2026 08:41

This is their reasoning

That's not a statement from Waitrose.

I think it's great that they are using the word period as period products is exactly what they are. Why should we be discrete & call it 'feminine hygiene'

I need products for my period not for my femininity.

GC5 · 11/07/2026 13:24

Much prefer the term period products to the euphemistic “feminine hygiene” products, as though periods are a dirty, secret, thing. I don’t really care why they have changed the term.

likelysuspect · 11/07/2026 13:27

Caffeinepleasenow · 11/07/2026 12:03

I actually don't mind this one. They're not replacing it with a "gender neutral term" because only women get periods 🤷‍♀️.

Edited

Yes I think we should all email Waitrose and thank them for changing it to a gendered and sex based terminology.

likelysuspect · 11/07/2026 13:28

Portmore · 11/07/2026 13:20

That's not a statement from Waitrose.

I think it's great that they are using the word period as period products is exactly what they are. Why should we be discrete & call it 'feminine hygiene'

I need products for my period not for my femininity.

Well its menstruation actually, the word period is also a euphemism.

FreyaLovesTheatre · 11/07/2026 13:30

JazzyJelly · 11/07/2026 12:07

I never feel less feminine than when I'm on my period. Hard to be dainty and pretty when I'm bleeding like a paper cup with the bottom cut out and in agony.

Period products is fine with me.

Feminine doesn’t mean dainty and pretty!!! It’s feminine to bleed every month, to carry a baby in your womb, to feed a baby from your body. Don’t buy into mysogynistic definitions of femininity.

Ginmonkeyagain · 11/07/2026 13:33

Period products is fine to me - factual, easy to underatand.

AgentPidge · 11/07/2026 13:33

I agree with (nearly) everyone - right result, wrong reason.

My mum never said "period". She used to call it my "cycle". It always reminded me of bicycles.

AlgaeDreams · 11/07/2026 13:35

Post menopausal and cannot have polyps removed due to constantly losing clots.

I don't care what they're called as long as they do the job.

AlgaeDreams · 11/07/2026 13:38

Feminine hygiene 😂

That's right girls, make sure you're clean whilst losing blood!

OtherS · 11/07/2026 13:46

AgentPidge · 11/07/2026 13:33

I agree with (nearly) everyone - right result, wrong reason.

My mum never said "period". She used to call it my "cycle". It always reminded me of bicycles.

Mine was 'time of the month'. She'd visibly wince at period! Maybe we should just go straight for menstruation products actually, it is just swapping one euphemism for another. Though I don't mind period.

Feminine products is pretty awful though, makes me think more of glittery body powders and marabou sandals. Or maybe it's just time to reclaim feminine, and there's little more feminine than inserting a tampon! Definitely more so than glitter and feathers, which I tend to associate far more with men playing dress up than with actual females.

GoodHonest · 11/07/2026 16:00

Female fanny products

meringuenests · 11/07/2026 16:23

I'm finding the typo on the title very hard work

igelkott2026 · 11/07/2026 16:34

Waitrose have supposedly said "Thank you for expressing your concern about the piece in the media.
What you’ve seen does not represent the true facts.
Our store fixtures, which include period products also have incontinence pads, including those specifically for men.
As the term feminine hygiene products did not accurately reflect our range, we began changing over the in store signage to ‘pads and tampons’ last year.
Thank you for the opportunity to clarify the position.
Kind regards,
Waitrose & Partners Customer Care Team “

Fiftyandnotsonifty · 11/07/2026 17:07

got too much stress in my life to even worry about this.

Fireyflies · 11/07/2026 17:13

Makes sense to me. You might need to be female to have periods but you certainly don't need to be feminine.

BillieWiper · 11/07/2026 17:13

Yeah I'm fine with that. It's factual. It's for periods. The act of cells and blood coming out of your vagina isn't especially 'feminine'. Women with short hair and wearing hobnail boots and have facial hair, wear high vis/'manly' clothing have periods. It doesn't mean they're being 'feminine'? It's just a period. So call it that.

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