I am convinced that Mumsnet is awash with paid for posts from digital communications agencies, to drive social change. It may happen in a number of ways, eg start a thread, lets say pro Reform, then flood the thread with negative comments, which make those posters who might support the OP disinclined to comment and risk being criticised. Or it may just be flooding threads started by genuine posters. Following the budget there were (imo) an improbable number of posters who professed to be proud to pay lots of tax, regarded it as their social duty, indeed, frankly, wished they could pay more. Has anyone met such a person in real life? Not me. OP's who start threads about being anxious about male midwives or male nursery workers soon get shot down with posters claiming their male midwife was the best ever, that male nursery workers pose no more risk than female ones etc etc. Even on Royal threads - no doubt there are plenty of mumsnetters who are republicans, but I think there is a fair amount of paid for mischief making on those threads, perhaps simply stirring up anti-royal feelings. There is lots of pro-palestine type posts, which I believe are - if not paid for posts - from groups pushing their agenda.
I see some threads and I think "here we go" and don't even bother engaging.
"Earlier this summer, a journalist named Amun Bains received an unusual message on TikTok.
It was from an account named Good News Britain, which said it was working with a group called The Amplifiers to build “a network of digital producers countering the far right online”.
Bains was told The Amplifiers wanted to “work with producers whose progressive content can cut through the noise and counter the division and disinformation spread by the far right”.
He would be paid £50 a week to post at least five “progressive” videos on his social media accounts, with the potential for bonuses.
Was this something that he would be interested in?
Bains gave his email address to Good News Britain, and was contacted by The Amplifiers shortly after to arrange a call.
But after the call, Bains realised that The Amplifiers was being run by a little-known digital communications agency named 411...
411 was set up last September by former Labour party officers who describe themselves as “the team behind the… historic 2024 general election victory”. It is named after the number of seats won by Keir Starmer’s party.
Documents obtained by Declassified indicate how 411 is recruiting journalists and influencers to publish content which attacks Reform UK and promotes Labour’s political objectives.
411 doesn’t want the public to know who is sponsoring the content, and asks participants to sign non-disclosure agreements before joining The Amplifiers."
I don't pretend to understand the Israeli connection with the 411 agency if Labour is behind it, but it is obviously only one such agency, plus there appear to be "in house" civil servant departments doing the same. It's not just about attacking Reform, it is pushing particular social change or change of views on a range of policies.
www.declassifieduk.org/journalists-secretly-offered-cash-for-social-media-posts/