It’s sad, and I would definitely be a customer as I love buying tableware but the designs are terrible. I’ve looked numerous times to buy with clubcard vouchers and found nothing I like. It’s too clunky and indistinct to be fine China, and it’s too old fashioned and plain to be nice studio pottery.
It’s a bit like my elderly mother’s G Plan furniture - nice quality, but I wouldn’t want it in my house.
If you look at what Zara home, H&M, Next, Cath Kidson, Emma Bridgwater and Anthropologie sell, they’re much more geared to modern aesthetics. And that’s what Denby should’ve been doing. Keeping up with kitchen and interior trends and producing stuff that people aspire to having.