Brand Beckham only came into being after Princess Diana died. Whilst there was interest in them at that time, interest soared after Diana’s death. It left a void in the tabloids. Any one old enough will recall that everyday the Mail and the Daily Express had a Diana story on the front page before her death. For a year or so after her death the Express had Diana on their front pages, to much derision, their desperation to cling on was legendary. Diana shifted product.
So the media needed to fill that void. The Beckhams, in my view remarkably ordinary, and probably buoyed up by their own pr strategists, filled that void.
I have never understood the public’s fascination with this family. They and their kids are still unremarkable, they are not pseudo aristocracy, which is what they want us to think.
Everything is designed to shore up that brand. Brooklyn has bucked the trend. They will be apoplectic. They have lost their grip.
Anyone else remember when VB got pissed and wet herself - she was seen clearly pie-eyed leaving an event, grimly held up by a furious DB, and they said she spilt her drink. Nobody bought it. They can’t always control the narrative. Brooklyn is on this occasion.