I caught a usually reliable commentator suggesting that the Reform bid to be all things to all men (yes, men) was starting to alienate Tories who had switched to Reform and now find Reform are going too Tory and too Labour at the same time.
I think we may be seeing Reform entering a whack-a-mole phase of existence where they can win new support, but at the expense of existing supporters.
Also Brexit looks to be the UKs answer to the Epstein files. It really rattles Reform to have it in the debate. Their best strategic position is to agree with it's critics that "[Tory] Brexit" is done and dusted so we can all move on. Except that will really piss off the BeLeavers who are probably hoping Reform would go back and give the EU another good kicking like the last one the UK did.
Just as the EU travel system starts to bite, and all those school trips to Provence take a day less because of border checks.