Also from the Guardian re the new party guff:
This is misleading. Technically Reform UK has only been operating since 2021. But it was not launched then as a new party; all that happened was that the Brexit party, which has been formed by Nigel Farage in 2018, changed its name in response to the fact that Brexit had been achieved.
Farage set up the Brexit party after Ukip, which he had led, on and off for more than a decade, turned very far-right under a new leader. But Ukip is now just an empty shell and many of the people who worked for it, and supported it, when Farage was leader are now lined up behind Farage.
In organisational terms, Reform UK is a new party. But Farage has been a prominent figure in UK politics for more than two decades, which means he is arguably Britain’s longest-serving political leader, not its newest.
My phone hasn't stopped pinging. Everyone here in my part of Wales and my Welsh friends in other parts of the world are so happy. This really was a landmark by-election for us.