of course one way to reduce fare dodging is to increase staffing levels. I don’t remember the Conservatives being fans of that.
And a ticketing system that is simple and consistent.
We're back to a fundamental difference in world view. For some, public transport is part of the wider picture of moving people around in the most effective, efficient and safe manner. With that in place, people can get to work easily, with access to a wide spread of their locality and further afield. That feeds into less time wasted commuting, increasing productivity and leaving people with a tiny bit more money to spend elsewhere.
For others, it's merely something that makes money. As long as you stack the deck and ensure the regulations deliver the juicy bits to your mates and who wants to go to town after 6pm anyway,
"There is no such thing as society", opined Mrs Thatcher who was not so stupid as to not know how a population with a large number of below intelligent people would understand it.