Most of these I totally agree with but quite a few of them were once decent and now are wildly overpriced and much poorer quality than they originally were - eg Hotel Chocolat, Mulberry, Dyson, Toast, Pret etc.
Some of these have always been massively overrated for no good reason (Costa, Next, Molton Brown, Nespresso, etc.)
During the credit boom of the 2000s-2020s so many brands got bought out by asset strippers / hedge funds and are now just trading on a company name.
Tbh I don’t know why anyone falls for the idea of the “brand” any more. Most generic supermarket food is exactly the same as (or better) than the branded versions; branded clothes are a rip-off for the most part; chain restaurants, cafes and retail are just in the business of making money wherever they can. Remember how crazy people were for brands like Ted Baker, Abercrombie & Fitch, Guess, French Connection, Laura Ashley, All Saints et al back in the day? And nobody gives a rats’ ass for them now. Think of all that wasted money! That’s where the Stanley cups and so on of today are destined for too - the dustbin of history 😂🤣