It's a shame for the staff of course, but as it's not somewhere I've ever regularly shopped at, I won't miss it.
All those shops - Wilkos, B&M, Home Bargains, The Range, Poundstretcher, One Below - seem to sell the same cheapo stuff and are virtually interchangeable imho.
Very occasionally DH has bought odd bits in the one in our nearest town (we're also rural) such as picture hooks and a tiny real Christmas tree. I went into a larger one a few months back looking for a particular chocolate product and was amazed at how bare the shelves were, so I'm not remotely surprised.