Why? He was never going to say more than he has today. Sleepiness night are possible for a future speech but not today's. It was very predictable and true to form. The reality is Putin can not escalate too fast - he has to bring the narrative with him too. Otherwise he is at greater risk internally of being deposed. However the further he escalates the higher the risk he has of being deposed.
Far from it being possible that someone 'has had a word', its much more likely that there's been last minute panic/change of heart or simple paranoia over where the address is being made.
Ask yourself a simple question : why, even now, is he only going for a partial mobilisation not full mobilisation? And what does this entail that goes further than what has already quietly been done?
This is more about internal PR than scaring anyone in the West. It's not really that much more of a statement of intent as far as the west are concerned. We are already that committed.
Whats fascinating is it comes a day after Truss said we were all in for 2023.
As for comments about the deindustrialisation of Europe. Its clear that this is going to go on for longer than Europe ever hoped or planned for. This is where some countries start to look fucking stupid and self harming (hello Germany) However I don't believe its end times. Very hard times, yes. We are on the cusp of alternatives. We aren't where we need to be, but we also are far off either. Rationing is a reality but it's also not a bad thing for Europe either, in the context of global warming and usage being maintained at current levels. The only difference is when crisis hits. A forced crisis, earlier may not be the worst thing. It focuses minds in needing to pursue a different route. And changes political strategy. I view it through the prism of it always being an inevitability that we would hit a crisis point. They only question was over when. We were going to be fucked at some point. Let's just get it over and done with.