Has 'let it rip' become some kind of trigger phrase, do we think? It seems like such a loaded expression and it's being used all the bloody time. I'm all for saliency in messaging but it's a bit transparent nonetheless.
Also I really don't think, after almost a year and a half of both NPIs and medical advancements, that anything is truly 'ripping' unopposed anywhere.
Anyone else wondering what happened to epsilon, zeta, eta and theta? How come we are at lambda already?
Oooh I know this, I was asking my mate this yesterday. Apparently epsilon, zeta, eta, theta, iota and kappa all exist in various parts of the world. Most of them seem to have been around since the tail end of last year. They seem a bit bothered by epsilon in the US but the others are reasonably contained, or are at least similar enough to better-known variants that they don't pose an especially knotty puzzle as far as treatment or prevention is concerned.
I don't know why suddenly lambda is newsworthy here, but I suspect political leverage is at least partially a factor.
More broadly, what this shows I don't know, except that I reckon they'll run out of Greek letters by the August bank holiday and have to come up with some other naming strategy.
Perhaps characters from 70s sitcoms? Variant Margo, Variant Basil, Variant Hot Lips, Variant Blakey and so on.