How would you describe this colour?

[Sobloodyexhausted]

Is it mauve, lavender, lilac, pink or something else?

Puce

Or Fuchsia

Light purple.

No! Puce is more brown toned

That's a Hot Pink Magenta

Dat not magenta...

I would say a bright lilac

Heliotrope. That's why it says 'helio'

I'd probably call it lilac though.

FYI I’m looking for an item of clothing in this shade and want to know what to put into the eBay search engine to narrow it down! 😊

Pinky purple

Yes fuschia. Or just bright, light purple.

Heliotrope? or mauve.

Fuchsia and puce are redder tones IMHO

Oh no, never mind - if you google fuschia you get a colour I'd have referred to as magenta or hot pink!

Looks violet to me

Pink

Dulux colour picker says it’s popping pink or violet Verona

0blio: ah ha! 😂

@toffeebutterpopcorn

Dat not magenta...

It is, unfortunately, in the not so new Magenta Tones range!

Bloody awful description, I agree.

Lilac if you google the colour seems to be closest, although I always think of lilac as being purpler and more muted than that.

It’s not pink and violet is darker purple surely.

@ILovemyCatsSoSoMuch

Dulux colour picker says it’s popping pink or violet Verona

Although that probably won’t help your eBay search...

Thank you everyone all very useful 😊

Deffo not magenta. But as someone who trained on a 4 colour printing press I can be a bit pissy about colours...

Having said that, it crosses with the Violet range. So who knows any more!

Could you stop with the not Magenta, it is there, in the colour sheet! It's a range of hues within an umbrella term. That colour in the Helio range is in the Violet collection, in at least 3 others it is in the Magenta set.

Any of which might be both help and hindrance for OP.

I'd say for clothing go with Hot or maybe Lipstick Pink! That might be close ish.

Just checked -
If you Google Neon Violet it looks similar.

Or you could just go with Neon Purple

Not magenta so there. Hurumph.