Mark Jacobs Adverts for Daisy

[Metropole]

These are the most horrendous Adverts I have ever seen. They actually make me feel ill. Certainly would not even consider that perfume. Awful advert. The people who thought of that need sacking.

You seem to think adverts work just become they are memorable

It’s not something I think. It’s something that research in marketing has proven time and time again. Memorablility equals top of mind awareness equals the most influential factor in consumers selecting a certain product.

How it works. Next time you’re looking for a perfume you might happen to notice Daisy because of that weird advert you hate. You might try it out of intrigue ‘just to see’ what it smells like. You might love it. You might buy it. If you hadn’t seen and hated the advert it would just be one of the hundreds of perfumes you’d not heard of.

This advert totally weirds me out too.

On a slightly different note, I used to really like Honey by Marc Jacobs and recently found it's been discontinued. There was another one in a big purple bottle as well, was it Lola? There just seem to be lots of different DaisyDaisyDaisyDaisyDaisies now.

Most perfume adverts are utter wank though.

I know it’s aimed at younger women but it’s really insulting that they feel the right marketing is these vapid girls chanting and giggling in the horrible weird dresses.
Perfume adverts in general don’t seem to have moved with the times and use advertising that is very sexualised /inane and yet targeting smart women who just look on like WTF?

Reminds me of how Dylan Moran described perfume adverts:

"Perfume is a good example of a product gone all wrong. When I was a child, it was a sort of semi-exotic thing, y'know? And it was called something stupid like "Fleur de Fleur" and you would give it to your mother or an auntie at Christmas. And it was advertised by some dopey looking woman in a field of sunflowers and she looked like she'd been hit by a tractor because she was going [grins and flails arms]. She just couldn't get over how nice she smelled"

I know what you mean OP- it's the oddest concept for an advert. Almost inconceivable it ever left the mood board stage of any advertising company...

I do find the majority of fragrance ads difficult to make any sense of, I've still no idea what motivated Johnny Depp to bury his beads in the desert!? Though he does look damned hot doing so....
I quite like the Daisy perfume but this is simply bizarre .

How it works. Next time you’re looking for a perfume you might happen to notice Daisy because of that weird advert you hate. You might try it out of intrigue ‘just to see’ what it smells like. You might love it. You might buy it.

You have no idea how grumpy I can be. I understand that memorable if irritating adverts are likely to work in general, as they raise awareness of a product.

I think there's a definite difference between people who go "god that's irritating" (my thoughts on the gocompare adverts) and "ugh, never buying that". The first is on my radar, not first choice but I might use. The second I definitely won't. I suspect I am not their target demographic.

The daisydaisydaisy bit reminds if a bad Tik Tok . Maybe this is what they are trying to emulate .