Argh! Why do companies do this?!

[GrouchyKiwi]

Oxo cubes used to be perfectly crumbleable. Squish 'em in their packet, crumble them into the sauce, job's a good'un.

So they have to change the shape to a stupid X shape that even Chuck Bloody Norris would struggle to crush, let alone my puny fingers.

WHY????

They've been an X shape for as long as I can remember!

I did try to tell my mum they are an X about five years ago and she totally did not believe me. Weird Oxo Denial Syndrome I believe it's called. WODS. There is no known cure.

[shocked] I just opened my last lovely crushable Vegetable flavoured Oxo and it is indeed an X!

So why is the Chicken flavoured one an X-rock and not crushable at all?! It's a conspiracy.

Ah, fricksake, botched the face.

Just use marigold, are you in the 80s?

The longer you keep them the harder they get. I've found the chicken ones pretty unwieldy too.

Apparently they crumble easier if you keep them in the fridge.

@bellagogosdead

Just use marigold, are you in the 80s?

I don't know what marigold is.

But yes, I'm from NZ and thus 50 years behind. It's scientifically proven.

@bluecheesefan

The longer you keep them the harder they get. I've found the chicken ones pretty unwieldy too.

The vege ones were bought well before the chicken ones. I bet the shop was getting rid of old stock.

@greensnail

Apparently they crumble easier if you keep them in the fridge.

This is a Top Tip and I am going to try it!

The chicken ones have always been virtually indestructible - I use a grater!

The beef ones still crumble very easily. I don't think I've used the veg ones.

But they have all been X shaped for years.

I buy oxo cubes and have absolutely no idea what you are talking about X shape??? Are you all mad? On some sort of mass hallucination?

No, that's recent isn't it?

Just use Knorr, they are rectangular so you can get your squishing fix!

Oh god, get Morrisons own ones, save the stress

Chicken oxo are always RIDICULOUSLY hard - put them in a pan and bash them with a wooden spoon 😂

Oxo cubes are crap anyway because you need about three to make a pint up.

I used a perfectly crumble-able non x-shaped one today; I have no idea what you're all on about!!

I was 99% certain they were just cubes but realised I didn’t actually know because I squish them while in the packet and then pour the crumbly bits out. Have just unwrapped one and realised it IS like a little x-shape! Now I have a stock cube with no purpose

@Funksoul

Oh god, get Morrisons own ones, save the stress

OP lives in New Zealand.

I'm actually in the UK now, BingBong. I'm not actually sure Oxo exists in NZ. I think it's all Maggi over there.

OMG that’s so true! 😱

I usually use cheapo own brand ones and had to buy oxo the other day. Was most annoyed that they wouldn’t crumble. I don’t give a flying fox what shape they are, it won’t tempt me to buy one brand over another, however their lack of crumble-ness will indeed force me to go elsewhere. Back to my normal ones. Although I do prefer those ‘stock pots’ style thingies. Way better for cooking with.

I wonder how much money Oxo has saved by cutting that teeny fraction of stock cube out to make the x shape. Bet it's quite a few bob by now. Very sneaky.
It's the same with chocolate bars getting smaller by a few grams each year. Less bang for our buck.

But Oxo cubes are thing of the past now for me anyway, ever since I tried a Knorr Rich Beef stock cube/pot. Pure concentrated, delicious meatiness. Even the normal Knorr beef cubes can't come close to that much tastiness.

AvoidingNextdoorNeighbour I prefer the Oxo stock pots.

Yadnu, they are almost unusable

@Utilityroomenvy Pop the unloved and unused cube in a mug, add hot water, stir till it's dissolved and hey presto! A warm cosy drink.

I can confirm Knor are very soft and crumb with ease!