Swiss ski resorts are a metalling pit right now. Anybody who could afford to go and was selfish - not only from the U.K. - has gone. EU countries should make sure to impose quarantine of 10 days on every single EU resident upon crossing the border into the EU from Switzerland. And they should be charged for the stay wherever they quarantine.
We have friends who have gone to Switzerland to meet up with family members from other EU countries - all sharing the same chalet. It's utterly ridiculous, but because they're mega wealthy, apparently it's ok. Apparently the rich neither use the NHS, nor do they transmit viruses to anybody else, not even their staff.
Every single non-Swiss person there made a choice that either money or their holiday was more important than not taking the risk of transmitting the virus.
And the Swiss can sleep safely knowing that their government cared more about wealthy foreigners having their jollies than it did about public health.